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LandsailLandsail 35- Laufenn 75
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Anvelopa iarna Bridgestone BLIZZAK 6 265/45R20 108W
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HANKOOK IW01 iON i*cept 265/35R21 101V
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Anvelopa iarna MICHELIN PILOT ALPIN 5 SUV 285/40R20 108V
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MICHELIN PILOT ALPIN 5 SUV 285/40R20 108V
Anvelopa iarna GOODYEAR UG PERF + 265/45R20 108T
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GOODYEAR UG PERF + 265/45R20 108T
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 255/40R20 101V
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BRIDGESTONE BLIZZAK LM001 255/40R20 101V
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GOODYEAR UG PERF+ 275/45R21 110H
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BRIDGESTONE BLIZZAK 6 ENLITEN 245/35R20 95W
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Anvelopa iarna CONTINENTAL WinterContact TS 860 S 275/40R20 106V
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CONTINENTAL WinterContact TS 860 S 275/40R20 106V
Anvelopa iarna Michelin PILOT ALPIN 5 255/35R20 97W
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Michelin PILOT ALPIN 5 255/35R20 97W
Anvelopa iarna CONTINENTAL WinterContact 8 S 275/40R22 107V
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CONTINENTAL WinterContact 8 S 275/40R22 107V
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 285/35R22 106W
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BRIDGESTONE BLIZZAK 6 ENLITEN 285/35R22 106W
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 255/40R20 101W
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PIRELLI WINTER SOTTOZERO 3 255/40R20 101W
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 235/50R19 99V
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CONTINENTAL WinterContact TS 850 P 235/50R19 99V
Anvelopa iarna Continental WinterContact TS 860 S 315/35R20 110V
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Continental WinterContact TS 860 S 315/35R20 110V
Anvelopa iarna GOODYEAR UG PERF + 255/40R20 101V
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GOODYEAR UG PERF + 255/40R20 101V
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 255/40R20 101W
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PIRELLI WINTER SOTTOZERO 3 255/40R20 101W
Anvelopa iarna PIRELLI SCORPION WINTER NO 275/45R20 110V XL
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PIRELLI SCORPION WINTER NO 275/45R20 110V XL
Anvelopa iarna Continental WinterContact 8 S 315/35R21 111V
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Continental WinterContact 8 S 315/35R21 111V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.