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Anvelopa iarna Continental WinterContact TS 860 S 225/45R19 96V
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Continental WinterContact TS 860 S 225/45R19 96V
Anvelopa vara Michelin PILOT SPORT CUP 2 275/35R20 102Y
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Michelin PILOT SPORT CUP 2 275/35R20 102Y
Anvelopa iarna Continental ContiWinterContact TS 830 P 245/30R20 90W
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Continental ContiWinterContact TS 830 P 245/30R20 90W
Anvelopa iarna GOODYEAR UG PERF+ 255/35R21 98V
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GOODYEAR UG PERF+ 255/35R21 98V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 235/45R21 101V
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Michelin PILOT ALPIN 5 SUV 235/45R21 101V
Anvelopa iarna PIRELLI SCORPION WINTER 285/45R20 112V
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PIRELLI SCORPION WINTER 285/45R20 112V
Anvelopa iarna PIRELLI SCORPION WINTER 315/35R20 110V
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PIRELLI SCORPION WINTER 315/35R20 110V
Anvelopa iarna PIRELLI SCORPION WINTER 265/40R21 105V
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PIRELLI SCORPION WINTER 265/40R21 105V
Anvelopa vara Michelin PRIMACY ALL SEASON 275/50R21 113Y
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Michelin PRIMACY ALL SEASON 275/50R21 113Y
Anvelopa iarna Continental ContiCrossContact Winter 275/45R21 110V
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Continental ContiCrossContact Iarna 275/45R21 110V
Anvelopa iarna Continental WinterContact TS 860 S 235/35R20 92W
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Continental WinterContact TS 860 S 235/35R20 92W
Anvelopa Iarna CONTINENTAL WinterContact TS 870 P 275/45R21 110V
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CONTINENTAL WinterContact TS 870 P 275/45R21 110V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 275/45R20 110V
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Michelin PILOT ALPIN 5 SUV 275/45R20 110V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 265/45R20 108V
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Michelin PILOT ALPIN 5 SUV 265/45R20 108V
Anvelopa vara Michelin PILOT SPORT CUP 2 265/35R18 97Y
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Michelin PILOT SPORT CUP 2 265/35R18 97Y
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 305/40R20 112V
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Michelin PILOT ALPIN 5 SUV 305/40R20 112V
Anvelopa allseason PIRELLI SCORPION VERDE ALL SEASON 305/40R20 112V
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PIRELLI SCORPION VERDE ALL SEASON 305/40R20 112V
Anvelopa vara Bridgestone POTENZA S007 315/35R20 106Y
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Bridgestone POTENZA S007 315/35R20 106Y
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 265/45R20 104V
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Michelin PILOT ALPIN 5 SUV 265/45R20 104V
Anvelopa vara Michelin PILOT SPORT CUP 2 265/30R20 94Y
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Michelin PILOT SPORT CUP 2 265/30R20 94Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
