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Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 265/50R19 110W
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GOODYEAR VEC 4SEASONS G3 SUV 265/50R19 110W
Anvelopa iarna Continental WinterContact TS 850 P 215/50R19 93T
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Continental WinterContact TS 850 P 215/50R19 93T
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 225/65R17 102T
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CONTINENTAL WinterContact TS 870 P 225/65R17 102T
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/40R18 95V
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CONTINENTAL WinterContact TS 870 P 235/40R18 95V
Anvelopa allseason Michelin CROSSCLIMATE 2 225/50R16 92Y
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Michelin CROSSCLIMATE 2 225/50R16 92Y
Anvelopa vara Michelin PILOT SPORT 4 S 245/45R18 100Y
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Michelin PILOT SPORT 4 S 245/45R18 100Y
Anvelopa allseason Continental AllSeasonContact 2 225/45R19 96W
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Continental AllSeasonContact 2 225/45R19 96W
Anvelopa vara Goodyear EFFICIENTGRIP CARGO 2 215/60R17C 109T
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Goodyear EFFICIENTGRIP CARGO 2 215/60R17C 109T
Anvelopa iarna CONTINENTAL VAN CONTACT WINTER 235/65R16C 121/119R
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CONTINENTAL VAN CONTACT WINTER 235/65R16C 121/119R
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 245/45R17 99V
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BRIDGESTONE BLIZZAK 6 ENLITEN 245/45R17 99V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 235/65R17 108H
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Michelin PILOT ALPIN 5 SUV 235/65R17 108H
Anvelopa vara PIRELLI P ZERO (MO) 265/35R18 97Y XL
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PIRELLI P ZERO (MO) 265/35R18 97Y XL
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Goodyear ULTRAGRIP PERFORMANCE + 225/45R19 96V
Anvelopa iarna Bridgestone BLIZZAK 6 215/50R19 93W
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Bridgestone BLIZZAK 6 215/50R19 93W
Anvelopa iarna Continental WinterContact TS 860 S 225/55R18 102H
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Continental WinterContact TS 860 S 225/55R18 102H
Anvelopa All Season YOKOHAMA BluEarth-4S AW21 235/55R20 102W
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YOKOHAMA BluEarth-4S AW21 235/55R20 102W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 235/50R20 104T
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GOODYEAR VEC 4SEASONS G3 SUV 235/50R20 104T
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 255/45R19 104W
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HANKOOK W330 WiNter i*cept evo3 255/45R19 104W
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 205/60R18 99H
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CONTINENTAL WinterContact TS 860 S 205/60R18 99H
Anvelopa allseason Michelin CROSSCLIMATE+ 255/35R18 94Y
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Michelin CROSSCLIMATE+ 255/35R18 94Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.