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Anvelopa allseason Michelin CROSSCLIMATE 3 195/65R16 92V
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Michelin CROSSCLIMATE 3 195/65R16 92V
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 245/45R19 102W
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GOODYEAR VEC 4SEASONS G3 245/45R19 102W
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 245/45R17 99V
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PIRELLI WINTER SOTTOZERO 3 245/45R17 99V
Anvelopa allseason Michelin CROSSCLIMATE 2 195/65R16 92V
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Michelin CROSSCLIMATE 2 195/65R16 92V
Anvelopa allseason Continental AllSeasonContact 225/40R19 93Y
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Continental AllSeasonContact 225/40R19 93Y
Anvelopa vara PIRELLI P ZERO (J) (KS) 245/45R19 102Y XL
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PIRELLI P ZERO (J) (KS) 245/45R19 102Y XL
Anvelopa iarna Continental WinterContact TS 870 P 255/50R19 107V
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Continental WinterContact TS 870 P 255/50R19 107V
Anvelopa vara GOODYEAR EAG F1 ASY 2 225/40R19 93Y
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GOODYEAR EAG F1 ASY 2 225/40R19 93Y
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 245/45R19 102W
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Bridgestone TURANZA ALL SEASON 6 245/45R19 102W
Anvelopa iarna GOODYEAR UG PERF 3 235/45R18 94V
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GOODYEAR UG PERF 3 235/45R18 94V
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 265/40R19 102V
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HANKOOK W330 WiNter i*cept evo3 265/40R19 102V
Anvelopa allseason CONTINENTAL AllSeasonContact 225/45R19 96W
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CONTINENTAL AllSeasonContact 225/45R19 96W
Anvelopa vara PIRELLI SCORPION VERDE 255/55R18 109V
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PIRELLI SCORPION VERDE 255/55R18 109V
Anvelopa iarna Yokohama BLUEARTH-WINTER V906 SUV 275/50R20 113V
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Yokohama BLUEARTH-WINTER V906 SUV 275/50R20 113V
Anvelopa vara FULDA ECOCONTROL SUV 255/45R20 105W
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FULDA ECOCONTROL SUV 255/45R20 105W
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 235/45R18 98V
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CONTINENTAL WinterContact TS 860 S 235/45R18 98V
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 235/55R18 104V
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BRIDGESTONE BLIZZAK 6 ENLITEN 235/55R18 104V
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 245/45R20 103V
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YOKOHAMA BluEarth-4S AW21 245/45R20 103V
Anvelopa iarna FULDA KRI CONTROL SUV 275/40R20 106V
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FULDA KRI CONTROL SUV 275/40R20 106V
Anvelopa iarna Pirelli CINTURATO WINTER 2 235/45R18 94V
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Pirelli CINTURATO WINTER 2 235/45R18 94V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.