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Anvelopa iarna CONTINENTAL ContiCrossContact Winter 235/60R17 102H
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CONTINENTAL ContiCrossContact Iarna 235/60R17 102H
Anvelopa iarna PIRELLI SCORPION WINTER 265/60R18 114H
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PIRELLI SCORPION WINTER 265/60R18 114H
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 225/50R19 100V
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GOODYEAR VEC 4SEASONS G3 SUV 225/50R19 100V
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
Anvelopa Iarna PIRELLI SCORPION WINTER 235/55R20 105H
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PIRELLI SCORPION WINTER 235/55R20 105H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 245/35R19 93V
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CONTINENTAL WinterContact TS 860 S 245/35R19 93V
Anvelopa iarna GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
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GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 225/60R18 104H
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CONTINENTAL WinterContact TS 860 S 225/60R18 104H
Anvelopa iarna YOKOHAMA BluEarth*Winter V905 245/45R20 103V
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YOKOHAMA BluEarth*Iarna V905 245/45R20 103V
Anvelopa iarna Continental WinterContact TS 850 P 245/70R16 111H
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Continental WinterContact TS 850 P 245/70R16 111H
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/55R19 107V
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Michelin CROSSCLIMATE2 A/W 245/55R19 107V
Anvelopa iarna PIRELLI SCORPION WINTER 265/55R19 109V
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PIRELLI SCORPION WINTER 265/55R19 109V
Anvelopa vara GOODYEAR EXCELLENCE 275/40R19 101Y
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GOODYEAR EXCELLENCE 275/40R19 101Y
Anvelopa vara Pirelli SCORPION VERDE ALL SEASON 255/50R19 107H
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Pirelli SCORPION VERDE ALL SEASON 255/50R19 107H
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/55R18 103V
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Michelin CROSSCLIMATE2 A/W 245/55R18 103V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 205/65R16 95H
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Michelin CROSSCLIMATE2 A/W 205/65R16 95H
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 285/45R19 111V
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GOODYEAR VEC 4SEASONS G3 285/45R19 111V
Anvelopa vara HANKOOK K127 Ventus S1 evo3 265/35R19 98W
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HANKOOK K127 Ventus S1 evo3 265/35R19 98W
Anvelopa vara Continental CrossContact ATR 245/65R17 111H
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Continental CrossContact ATR 245/65R17 111H
Anvelopa vara hankook Dynapro HP2 RA33 265/50R20 107V
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hankook Dynapro HP2 RA33 265/50R20 107V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.