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Anvelopa iarna GOODYEAR ULTRA GRIP+SUV 245/65R17 107H
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GOODYEAR ULTRA GRIP+SUV 245/65R17 107H
Anvelopa iarna Continental ContiWinterContact TS 830 P 235/55R17 99H
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Continental ContiWinterContact TS 830 P 235/55R17 99H
Anvelopa iarna CONTINENTAL 4x4WinterContact 235/65R17 104H
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CONTINENTAL 4x4WinterContact 235/65R17 104H
Anvelopa iarna Continental WinterContact TS 850 P 225/55R17 97H
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Continental WinterContact TS 850 P 225/55R17 97H
Anvelopa iarna Continental ContiWinterContact TS 830 P 245/45R17 99H
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Continental ContiWinterContact TS 830 P 245/45R17 99H
Anvelopa iarna CONTINENTAL ContiCrossContact Winter 245/65R17 111T
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CONTINENTAL ContiCrossContact Iarna 245/65R17 111T
Anvelopa iarna CONTINENTAL ContiWinterContact TS 830 P 205/45R17 88V
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CONTINENTAL ContiWinterContact TS 830 P 205/45R17 88V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 235/50R17 96H
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Michelin CROSSCLIMATE2 A/W 235/50R17 96H
Anvelopa iarna Pirelli WINTER SOTTOZERO 3 205/45R17 88V
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Pirelli WINTER SOTTOZERO 3 205/45R17 88V
Anvelopa iarna CONTINENTAL ContiCrossContact Winter 235/60R17 102H
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CONTINENTAL ContiCrossContact Iarna 235/60R17 102H
Anvelopa iarna GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
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GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
Anvelopa Iarna PIRELLI W.SOTTOZERO S.II 225/60R17 99H
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PIRELLI W.SOTTOZERO S.II 225/60R17 99H
Anvelopa vara Continental ContiSportContact 5 255/45R17 98W
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Continental ContiSportContact 5 255/45R17 98W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.