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Anvelopa vara Continental ContiSportContact 5 235/45R20 100V
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Continental ContiSportContact 5 235/45R20 100V
Anvelopa All season PIRELLI SCORPION ALL SEASON SF3 235/45R20 100W
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PIRELLI SCORPION ALL SEASON SF3 235/45R20 100W
Anvelopa allseason Continental AllSeasonContact 2 235/45R19 99W
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Continental AllSeasonContact 2 235/45R19 99W
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 235/50R21 101V
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YOKOHAMA BluEarth*Iarna V906 SUV 235/50R21 101V
Anvelopa vara Michelin PILOT SPORT EV 235/45R20 100H
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Michelin PILOT SPORT EV 235/45R20 100H
Anvelopa vara CONTINENTAL ECOCONTACT 6 Q 235/45R20 100T
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CONTINENTAL ECOCONTACT 6 Q 235/45R20 100T
Anvelopa iarna BRIDGESTONE BLIZZAK LM005 235/50R20 100T
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BRIDGESTONE BLIZZAK LM005 235/50R20 100T
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE 3 235/55R19 105V
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Goodyear ULTRAGRIP PERFORMANCE 3 235/55R19 105V
Anvelopa vara Michelin PRIMACY 5 235/45R19 99W
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Michelin PRIMACY 5 235/45R19 99W
Anvelopa iarna GOODYEAR UG PERF+ 235/50R20 104T XL
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GOODYEAR UG PERF+ 235/50R20 104T XL
Anvelopa vara Michelin LATITUDE SPORT 3 235/55R19 101Y
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Michelin LATITUDE SPORT 3 235/55R19 101Y
Anvelopa vara Bfgoodrich ALL-TERRAIN T/A KO2 235/65R17 109R
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Bfgoodrich ALL-TERRAIN T/A KO2 235/65R17 109R
Anvelopa Iarna PIRELLI SCORPION WINTER 2 235/55R19 105V
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PIRELLI SCORPION WINTER 2 235/55R19 105V
Anvelopa Iarna CONTINENTAL WinterContact 8 S 235/60R20 108H
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CONTINENTAL WinterContact 8 S 235/60R20 108H
Anvelopa allseason CONTINENTAL AllSeasonContact 2 235/45R20 100W
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CONTINENTAL AllSeasonContact 2 235/45R20 100W
Anvelopa vara Michelin PILOT SPORT CUP 2 235/35R19 91Y
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Michelin PILOT SPORT CUP 2 235/35R19 91Y
Anvelopa vara Michelin PILOT SPORT 4 S 235/40R19 96Y
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Michelin PILOT SPORT 4 S 235/40R19 96Y
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 235/55R20 102V
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Michelin CROSSCLIMATE2 A/W 235/55R20 102V
Anvelopa vara Bfgoodrich ALL-TERRAIN T/A KO2 235/60R18 108R
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Bfgoodrich ALL-TERRAIN T/A KO2 235/60R18 108R
Anvelopa iarna BRIDGESTONE BLIZZAK LM005 235/50R20 104T
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BRIDGESTONE BLIZZAK LM005 235/50R20 104T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.