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Anvelopa allseason Goodyear VECTOR 4SEASONS CARGO 235/60R17C 114R
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Goodyear VECTOR 4SEASONS CARGO 235/60R17C 114R
Anvelopa iarna Continental WinterContact TS 870 P 235/55R17 103V
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Continental WinterContact TS 870 P 235/55R17 103V
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 235/45R21 101T
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GOODYEAR VEC 4SEASONS G3 SUV 235/45R21 101T
Anvelopa vara Continental PremiumContact 7 235/55R18 104Y
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Continental PremiumContact 7 235/55R18 104Y
Anvelopa vara Michelin LATITUDE SPORT 3 235/60R18 103V
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Michelin LATITUDE SPORT 3 235/60R18 103V
Anvelopa allseason Continental AllSeasonContact 2 235/35R19 91Y
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Continental AllSeasonContact 2 235/35R19 91Y
Anvelopa allseason PIRELLI SCORPION MS 235/50R20 104H
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PIRELLI SCORPION MS 235/50R20 104H
Anvelopa vara Hankook VENTUS S1evo3 K127 235/30R20 88Y
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Hankook VENTUS S1evo3 K127 235/30R20 88Y
Anvelopa vara Michelin PILOT SPORT 4 235/45R18 98Y
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Michelin PILOT SPORT 4 235/45R18 98Y
Anvelopa vara Michelin PILOT SPORT 5 235/45R18 98Y
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Michelin PILOT SPORT 5 235/45R18 98Y
Anvelopa vara MICHELIN PILOT SPORT 4 SUV 235/50R19 103Y
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MICHELIN PILOT SPORT 4 SUV 235/50R19 103Y
Anvelopa vara Michelin PRIMACY 5 ENERGY 235/50R19 103W
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Michelin PRIMACY 5 ENERGY 235/50R19 103W
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 235/55R18 100H
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BRIDGESTONE BLIZZAK LM001 235/55R18 100H
Anvelopa iarna GOODYEAR UG PERF 3 235/45R17 97V
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GOODYEAR UG PERF 3 235/45R17 97V
Anvelopa Iarna GOODYEAR ULTRAGRIP PERFORMANCE 3 235/60R19C 107T
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GOODYEAR ULTRAGRIP PERFORMANCE 3 235/60R19C 107T
Anvelopa vara Michelin PILOT SPORT 4 SUV 235/55R19 101Y
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Michelin PILOT SPORT 4 SUV 235/55R19 101Y
Anvelopa vara Michelin PRIMACY 5 235/40R19 96W
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Michelin PRIMACY 5 235/40R19 96W
Anvelopa iarna Bridgestone BLIZZAK LM005 235/55R19 105V
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Bridgestone BLIZZAK LM005 235/55R19 105V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/60R18 107V
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CONTINENTAL WinterContact TS 870 P 235/60R18 107V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/60R16 100H
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CONTINENTAL WinterContact TS 870 P 235/60R16 100H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.