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LandsailLandsail 187- Laufenn 234
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MichelinMichelin 1552- Minerva 17
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Anvelopa vara Continental CrossContact LX Sport 255/50R19 107H
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Continental CrossContact LX Sport 255/50R19 107H
Anvelopa vara Continental ContiPremiumContact 275/50R19 112W
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Continental ContiPremiumContact 275/50R19 112W
Anvelopa iarna Continental WinterContact TS 860 S 225/50R19 100V
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Continental WinterContact TS 860 S 225/50R19 100V
Anvelopa Vara CONTINENTAL CrossContact UHP 285/50R18 109W
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CONTINENTAL CrossContact UHP 285/50R18 109W
Anvelopa iarna MICHELIN LATITUDE ALPIN LA2 255/50R19 107V
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MICHELIN LATITUDE ALPIN LA2 255/50R19 107V
Anvelopa vara Michelin LATITUDE SPORT 3 265/50R19 110Y
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Michelin LATITUDE SPORT 3 265/50R19 110Y
Anvelopa vara BRIDGESTONE ECOPIA EP500 195/50R20 93T
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BRIDGESTONE ECOPIA EP500 195/50R20 93T
Anvelopa iarna Bridgestone BLIZZAK LM005 235/50R20 100T
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Bridgestone BLIZZAK LM005 235/50R20 100T
Anvelopa vara Michelin PILOT SPORT 4 SUV 245/50R19 105W
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Michelin PILOT SPORT 4 SUV 245/50R19 105W
Anvelopa vara Michelin LATITUDE TOUR HP 255/50R19 107H
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Michelin LATITUDE TOUR HP 255/50R19 107H
Anvelopa All season GOODYEAR VEC 4SEASONS G3 255/50R20 109W
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GOODYEAR VEC 4SEASONS G3 255/50R20 109W
Anvelopa Vara BRIDGESTONE TURANZA 6 235/50R20 100T
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BRIDGESTONE TURANZA 6 235/50R20 100T
Anvelopa allseason PIRELLI SCORPION VERDE ALL SEASON 255/50R19 107H
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PIRELLI SCORPION VERDE ALL SEASON 255/50R19 107H
Anvelopa vara Michelin LATITUDE TOUR HP 265/50R19 110V
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Michelin LATITUDE TOUR HP 265/50R19 110V
Anvelopa iarna GOODYEAR UG PERF+ 235/50R20 104T
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GOODYEAR UG PERF+ 235/50R20 104T
Anvelopa allseason PIRELLI SCORPION ZERO ALL SEASON 275/50R20 113V
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PIRELLI SCORPION ZERO ALL SEASON 275/50R20 113V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 245/50R19 105V
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Michelin PILOT ALPIN 5 SUV 245/50R19 105V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/50R20 100T
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CONTINENTAL WinterContact TS 870 P 235/50R20 100T
Anvelopa All season PIRELLI SCORPION ALL SEASON SF3 255/50R20 109Y
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PIRELLI SCORPION ALL SEASON SF3 255/50R20 109Y
Anvelopa Vara GOODYEAR EAGLE F1 ASYMMETRIC 6 275/50R20 113W
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GOODYEAR EAGLE F1 ASYMMETRIC 6 275/50R20 113W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.