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Anvelopa iarna BRIDGESTONE BLIZZAK W995 MULTICELL 195/70R15C 104/102R
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BRIDGESTONE BLIZZAK W995 MULTICELL 195/70R15C 104/102R
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CONTINENTAL ULTRA CONTACT 195/60R15 88H
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BRIDGESTONE BLIZZAK DM V2 195/80R15 96R
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YOKOHAMA BluEarth-Van All Season 195/75R16C 110/108R
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YOKOHAMA BluEarth-Van RY55 195/75R16C 110/108T
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HANKOOK K135 Ventus Prime4 195/55R20 95H
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UNIROYAL Rain Max 5 195/65R16C 104/102T
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FIRESTONE VANHAWK MULTISEASON 195/65R16C 104/102T
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HANKOOK RA30 Vantra ST AS2 195/65R16C 104/102T
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UNIROYAL RAIN MAX 5 195/60R16C 99/97H
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BRIDGESTONE TURANZA ALL SEASON 6 195/55R20 95H
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DUNLOP ECONODRIVE AS 195/75R16C 107R
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BRIDGESTONE BLIZZAK W995 MULTICELL 195/75R16C 107/105R
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HANKOOK RW12 Iarna i*cept LV 195/75R16C 110/108R
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BRIDGESTONE DURAVIS ALL SEASON 195/60R16C 99/97H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.