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Anvelopa Vara BRIDGESTONE POTENZA SPORT EVO 245/35R18 92Y
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BRIDGESTONE POTENZA SPORT EVO 245/35R18 92Y
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GOODYEAR UG PERF+ 245/40R18 97V
Anvelopa vara GOODYEAR WRL AT ADV 245/65R17 111T
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GOODYEAR WRL AT ADV 245/65R17 111T
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 245/40R19 98Y
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YOKOHAMA BluEarth-4S AW21 245/40R19 98Y
Anvelopa Vara YOKOHAMA ADVAN Sport V105 245/35R20 95Y
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YOKOHAMA ADVAN Sport V105 245/35R20 95Y
Anvelopa vara Hankook VENTUS S1evo2 K117 245/35R19 93Y
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Hankook VENTUS S1evo2 K117 245/35R19 93Y
Anvelopa allseason Cooper DISCOVERER AT3 SPORT 2 245/70R17 110T
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Cooper DISCOVERER AT3 SPORT 2 245/70R17 110T
Anvelopa vara BRIDGESTONE POTENZA SPORT 245/35R20 95Y XL
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BRIDGESTONE POTENZA SPORT 245/35R20 95Y XL
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 245/40R18 97V
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PIRELLI WINTER SOTTOZERO 3 245/40R18 97V
Anvelopa iarna CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
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CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
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BRIDGESTONE POTENZA SPORT EVO 245/40R19 98Y
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UNIROYAL RainSport 5 245/35R20 95Y
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Vredestein WINTRAC PRO 245/50R18 104V
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CONTINENTAL WinterContact TS 850 P 245/45R18 100V
Anvelopa iarna GOODYEAR ULTRA GRIP+SUV 245/65R17 107H
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GOODYEAR ULTRA GRIP+SUV 245/65R17 107H
Anvelopa vara Kumho ECSTA PS71 245/30R20 90Y
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Kumho ECSTA PS71 245/30R20 90Y
Anvelopa iarna Barum POLARIS 6 245/45R19 102V
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Barum POLARIS 6 245/45R19 102V
Anvelopa Vara BRIDGESTONE POTENZA S001 245/35R18 92Y
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BRIDGESTONE POTENZA S001 245/35R18 92Y
Anvelopa iarna Continental ContiWinterContact TS 830 P 245/45R17 99H
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Continental ContiWinterContact TS 830 P 245/45R17 99H
Anvelopa iarna CONTINENTAL ContiCrossContact Winter 245/65R17 111T
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CONTINENTAL ContiCrossContact Iarna 245/65R17 111T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.