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Anvelopa allseason PIRELLI CINTURATO ALL SEASON PLUS 225/45R18 95Y
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PIRELLI CINTURATO ALL SEASON PLUS 225/45R18 95Y
Anvelopa vara YOKOHAMA ADVAN SPORT V105 245/45R18 96Y
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YOKOHAMA ADVAN SPORT V105 245/45R18 96Y
Anvelopa iarna Hankook Winter I*Cept Evo3 W330B 245/45R18 100V
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Hankook Iarna I*Cept Evo3 W330B 245/45R18 100V
Anvelopa vara UNIROYAL RAINSPORT 3 225/45R18 95Y
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UNIROYAL RAINSPORT 3 225/45R18 95Y
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 255/45R18 103Y
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YOKOHAMA BluEarth-4S AW21 255/45R18 103Y
Anvelopa All season HANKOOK H750B Kinergy 4S2 225/45R18 95Y
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HANKOOK H750B Kinergy 4S2 225/45R18 95Y
Anvelopa vara DUNLOP SPT MAXX RT 2 205/45R18 90Y
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DUNLOP SPT MAXX RT 2 205/45R18 90Y
Anvelopa vara Continental SportContact 7 225/45R18 95Y
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Continental SportContact 7 225/45R18 95Y
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 225/45R18 91H
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BRIDGESTONE BLIZZAK LM001 225/45R18 91H
Anvelopa vara CONTINENTAL ContiSportContact 5 225/45R18 91Y
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CONTINENTAL ContiSportContact 5 225/45R18 91Y
Anvelopa vara PIRELLI CINTURATO P7 225/45R18 91Y
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PIRELLI CINTURATO P7 225/45R18 91Y
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 100V
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CONTINENTAL WinterContact TS 850 P 245/45R18 100V
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 DRIVEGUAR 235/45R18 98Y
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Bridgestone TURANZA ALL SEASON 6 DRIVEGUAR 235/45R18 98Y
Anvelopa allseason Michelin CROSSCLIMATE 2 225/45R18 95Y
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Michelin CROSSCLIMATE 2 225/45R18 95Y
Anvelopa iarna Continental WinterContact TS 850 P 225/45R18 95H
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Continental WinterContact TS 850 P 225/45R18 95H
Anvelopa vara Continental ContiSportContact 5 225/45R18 91Y
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Continental ContiSportContact 5 225/45R18 91Y
Anvelopa iarna PIRELLI W240 S2 NO 275/45R18 103V
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PIRELLI W240 S2 NO 275/45R18 103V
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
Anvelopa vara YOKOHAMA ADVAN Sport V105 275/45R18 107Y
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YOKOHAMA ADVAN Sport V105 275/45R18 107Y
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.