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LandsailLandsail 15- Laufenn 133
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MichelinMichelin 270- mirage 1
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Anvelopa iarna ZEETEX WH1000 205/45R17 88V
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ZEETEX WH1000 205/45R17 88V
Anvelopa vara SUNNY NA302 205/45R17 84W
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SUNNY NA302 205/45R17 84W
Anvelopa vara Goodyear EAGLE F1 (ASYMMETRIC) 5 235/45R17 94Y
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Goodyear EAGLE F1 (ASYMMETRIC) 5 235/45R17 94Y
Anvelopa vara DUNLOP SPT MAXX TT 225/45R17 91W
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DUNLOP SPT MAXX TT 225/45R17 91W
Anvelopa Vara MICHELIN PILOT SPORT 4 225/45R17 91Y
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MICHELIN PILOT SPORT 4 225/45R17 91Y
Anvelopa allseason Goodyear VECTOR 4SEASONS GEN-2 225/45R17 91V
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Goodyear VECTOR 4SEASONS GEN-2 225/45R17 91V
Anvelopa vara YOKOHAMA ADVAN NEOVA AD08RS 215/45R17 87W
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YOKOHAMA ADVAN NEOVA AD08RS 215/45R17 87W
Anvelopa iarna Continental WinterContact TS 870 195/45R17 88Y
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Continental WinterContact TS 870 195/45R17 88Y
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 205/45R17 88W
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GOODYEAR VEC 4SEASONS G3 205/45R17 88W
Anvelopa Iarna GOODYEAR UG PERF 3 205/45R17 88V
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GOODYEAR UG PERF 3 205/45R17 88V
Anvelopa vara Bridgestone POTENZA S001 245/45R17 95Y
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Bridgestone POTENZA S001 245/45R17 95Y
Anvelopa vara Michelin PILOT SPORT CUP 2 215/45R17 91Y
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Michelin PILOT SPORT CUP 2 215/45R17 91Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.