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Anvelopa vara DUNLOP SPT MAXX RT 2 265/45R21 104W
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DUNLOP SPT MAXX RT 2 265/45R21 104W
Anvelopa iarna PIRELLI WSZER3 AO 265/40R20 104V XL
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PIRELLI WSZER3 AO 265/40R20 104V XL
Anvelopa allseason Michelin CROSSCLIMATE 2 265/35R18 97Y
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Michelin CROSSCLIMATE 2 265/35R18 97Y
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE + 265/35R19 98W
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Goodyear ULTRAGRIP PERFORMANCE + 265/35R19 98W
Anvelopa iarna BRIDGESTONE BLIZZAK LM005 265/45R21 108V
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BRIDGESTONE BLIZZAK LM005 265/45R21 108V
Anvelopa iarna Pirelli SCORPION WINTER 265/50R20 111H
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Pirelli SCORPION WINTER 265/50R20 111H
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 265/40R22 106W
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YOKOHAMA BluEarth-4S AW21 265/40R22 106W
Anvelopa iarna HANKOOK W330A WiNter i*cept evo3 X 265/40R22 106W
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HANKOOK W330A WiNter i*cept evo3 X 265/40R22 106W
Anvelopa iarna HANKOOK W330A WiNter i*cept evo3 X 265/45R20 108V XL
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HANKOOK W330A WiNter i*cept evo3 X 265/45R20 108V XL
Anvelopa vara HANKOOK K127 Ventus S1 evo3 265/30R21 96Y
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HANKOOK K127 Ventus S1 evo3 265/30R21 96Y
Anvelopa iarna Continental WinterContact TS 870 P 265/55R19 109H
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Continental WinterContact TS 870 P 265/55R19 109H
Anvelopa Vara BRIDGESTONE POTENZA SPORT EVO 265/40R20 104Y
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BRIDGESTONE POTENZA SPORT EVO 265/40R20 104Y
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PIRELLI SCORPION VERDE ALL SEASON 265/50R19 110V
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 265/35R20 99W
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HANKOOK W330 WiNter i*cept evo3 265/35R20 99W
Anvelopa vara Continental PREMIUMCONTACT 6 265/50R20 111V
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Continental PREMIUMCONTACT 6 265/50R20 111V
Anvelopa allseason Michelin CROSSCLIMATE 3 265/35R18 97Y
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Michelin CROSSCLIMATE 3 265/35R18 97Y
Anvelopa vara PIRELLI P-ZERO (PZ4) 265/40R20 104Y
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PIRELLI P-ZERO (PZ4) 265/40R20 104Y
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 265/50R20 111V
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CONTINENTAL WinterContact TS 870 P 265/50R20 111V
Anvelopa vara MICHELIN PILOT SPORT 4 S 265/40R20 104Y
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MICHELIN PILOT SPORT 4 S 265/40R20 104Y
Anvelopa iarna Pirelli SCORPION WINTER 265/50R19 110V
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Pirelli SCORPION WINTER 265/50R19 110V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.