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Anvelopa iarna CONTINENTAL WinterContact TS 870 P 205/40R18 86V
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CONTINENTAL WinterContact TS 870 P 205/40R18 86V
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Michelin AGILIS CROSSCLIMATE 205/75R16C 113R
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Michelin CROSSCLIMATE 2 205/40R18 86W
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Michelin ALPIN 6 205/60R17 97H
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 205/65R17 96V
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CONTINENTAL WinterContact TS 870 P 205/65R17 96V
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Michelin PRIMACY 3 205/55R17 95W
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Anvelopa iarna Continental WinterContact TS 860 S 205/60R17 97H
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Continental WinterContact TS 860 S 205/60R17 97H
Anvelopa allseason Michelin CROSSCLIMATE 3 SPORT 205/40R18 86Y
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Michelin CROSSCLIMATE 3 SPORT 205/40R18 86Y
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CONTINENTAL WinterContact TS 860 S 205/60R18 99H
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Michelin CROSSCLIMATE 3 205/45R18 90V
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Continental VanContact Iarna 205/70R17C 115R
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.