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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 225/45R17 94V
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Anvelopa iarna CONTINENTAL WinterContact TS 870 195/45R16 84H
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Anvelopa allseason GOODYEAR VEC 4SEASONS G3 215/45R17 91W
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Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 215/45R17 91W
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 235/45R17 97Y
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 205/45R17 88V
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Anvelopa iarna Continental WinterContact TS 870 225/45R17 91H
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Anvelopa iarna Continental WinterContact TS 870 195/45R16 83H
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Anvelopa vara GOODYEAR EAG F1 ASY 3 225/45R18 91Y
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Anvelopa vara Bridgestone TURANZA T001 215/45R16 90V
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 225/45R18 95W
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Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 215/45R18 93Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.