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YOKOHAMA BluEarth-Es ES32 185/65R15 88T
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YOKOHAMA BluEarth-Es ES32 185/60R14 82H
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YOKOHAMA BluEarth-Es ES32 185/65R14 86T
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YOKOHAMA BluEarth-4S AW21 185/60R14 82H
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YOKOHAMA BluEarth-4S AW21 185/65R15 88H
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YOKOHAMA V903 185/65R15 92T
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YOKOHAMA BluEarth-Es ES32 185/60R15 84H
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YOKOHAMA BluEarth-4S AW21 185/65R15 92V
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YOKOHAMA BluEarth-4S AW21 185/60R15 88H
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YOKOHAMA BluEarth-Es ES32 185/55R15 82V
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YOKOHAMA BluEarth-4S AW21 185/55R15 86H
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YOKOHAMA WY01 185/80R14C 102/100Q
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YOKOHAMA WY01 185/75R16C 104/102R
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YOKOHAMA BluEarth-Van All Season 185/75R16C 104/102R
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Yokohama BLUEARTH-4S AW21 185/55R16 87V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.