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Anvelopa allseason Continental CrossContact LX Sport 255/50R19 107H
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Continental CrossContact LX Sport 255/50R19 107H
Anvelopa vara GOODYEAR WRL AT ADV 255/60R20 113H
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GOODYEAR WRL AT ADV 255/60R20 113H
Anvelopa iarna Goodyear ULTRAGRIP CARGO 215/75R16C 113R
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Goodyear ULTRAGRIP CARGO 215/75R16C 113R
Anvelopa iarna Kleber KRISALP HP3 SUV 275/50R20 113V
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Kleber KRISALP HP3 SUV 275/50R20 113V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/60R18 109V
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Michelin CROSSCLIMATE2 A/W 245/60R18 109V
Anvelopa vara Bridgestone DUELER A/T 693III 265/55R19 109V
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Bridgestone DUELER A/T 693III 265/55R19 109V
Anvelopa allseason Bfgoodrich ALL-TERRAIN T/A KO3 215/75R15 100S
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Bfgoodrich ALL-TERRAIN T/A KO3 215/75R15 100S
Anvelopa allseason YOKOHAMA GEOLANDAR A/T G015 285/60R18 116H
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YOKOHAMA GEOLANDAR A/T G015 285/60R18 116H
Anvelopa vara Michelin LATITUDE TOUR HP 255/55R19 111W
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Michelin LATITUDE TOUR HP 255/55R19 111W
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 205/65R16 95H
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Michelin CROSSCLIMATE2 A/W 205/65R16 95H
Anvelopa vara Michelin LATITUDE TOUR HP 255/55R18 109V
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Michelin LATITUDE TOUR HP 255/55R18 109V
Anvelopa iarna Continental WinterContact TS 860 S 225/45R18 95H
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Continental WinterContact TS 860 S 225/45R18 95H
Anvelopa vara Michelin PILOT SPORT CUP 2 215/45R17 91Y
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Michelin PILOT SPORT CUP 2 215/45R17 91Y
Anvelopa iarna Continental WinterContact TS 850 P 225/50R17 98H
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Continental WinterContact TS 850 P 225/50R17 98H
Anvelopa vara Continental CrossContact ATR 245/65R17 111H
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Continental CrossContact ATR 245/65R17 111H
Anvelopa iarna Dunlop SP WINTER SPORT 4D 225/60R17 99H
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Dunlop SP WINTER SPORT 4D 225/60R17 99H
Anvelopa vara CONTINENTAL ContiCrossContact LX 2 255/70R16 111T
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CONTINENTAL ContiCrossContact LX 2 255/70R16 111T
Anvelopa vara CONTINENTAL CrossContact ATR 255/60R18 112V
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CONTINENTAL CrossContact ATR 255/60R18 112V
Anvelopa iarna Continental ContiWinterContact TS 830 P 235/40R18 95V
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Continental ContiWinterContact TS 830 P 235/40R18 95V
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 235/65R17 104H
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CONTINENTAL WinterContact TS 850 P 235/65R17 104H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.