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Anvelopa iarna CONTINENTAL 4x4WinterContact 265/60R18 110H
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CONTINENTAL 4x4WinterContact 265/60R18 110H
Anvelopa iarna CONTINENTAL ContiCrossContact Winter 235/60R17 102H
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CONTINENTAL ContiCrossContact Iarna 235/60R17 102H
Anvelopa iarna GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
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GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 225/60R18 104H
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CONTINENTAL WinterContact TS 860 S 225/60R18 104H
Anvelopa allseason BRIDGESTONE DURAVIS ALL SEASON 215/60R17C 109/107T
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BRIDGESTONE DURAVIS ALL SEASON 215/60R17C 109/107T
Anvelopa vara Continental CrossContact ATR 265/60R18 110T
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Continental CrossContact ATR 265/60R18 110T
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 265/60R18 114H
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Michelin PILOT ALPIN 5 SUV 265/60R18 114H
Anvelopa allseason PIRELLI SCORPION ZERO AS LR 255/60R20 113V XL
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PIRELLI SCORPION ZERO AS LR 255/60R20 113V XL
Anvelopa iarna CONTINENTAL WINTER CONTACT TS850 P SUV 255/60R20 113V XL
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CONTINENTAL WINTER CONTACT TS850 P SUV 255/60R20 113V XL
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE + SUV 255/60R19 121S
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Goodyear ULTRAGRIP PERFORMANCE + SUV 255/60R19 121S
Anvelopa allseason Bfgoodrich ALL-TERRAIN T/A KO3 265/60R20 121S
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Bfgoodrich ALL-TERRAIN T/A KO3 265/60R20 121S
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.