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Anvelopa iarna Michelin PILOT ALPIN PA4 265/40R18 101V
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Michelin PILOT ALPIN PA4 265/40R18 101V
Anvelopa allseason PIRELLI SCORPION ATR 275/50R20 113V
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PIRELLI SCORPION ATR 275/50R20 113V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 275/45R19 108V
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Michelin PILOT ALPIN 5 SUV 275/45R19 108V
Anvelopa iarna MICHELIN LATITUDE ALPIN LA2 255/55R19 111V
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MICHELIN LATITUDE ALPIN LA2 255/55R19 111V
Anvelopa iarna Michelin PILOT ALPIN 5 275/40R18 103V
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Michelin PILOT ALPIN 5 275/40R18 103V
Anvelopa allseason Bfgoodrich ALL-TERRAIN T/A KO3 275/65R17 118S
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Bfgoodrich ALL-TERRAIN T/A KO3 275/65R17 118S
Anvelopa vara GOODYEAR EAG F1 ASY 6 275/35R21 103Y
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GOODYEAR EAG F1 ASY 6 275/35R21 103Y
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 275/55R20 117V
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CONTINENTAL WinterContact TS 860 S 275/55R20 117V
Anvelopa vara Yokohama GEOLANDAR A/T G015 285/50R20 112H
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Yokohama GEOLANDAR A/T G015 285/50R20 112H
Anvelopa allseason Bfgoodrich ALL-TERRAIN T/A KO3 255/70R18 117S
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Bfgoodrich ALL-TERRAIN T/A KO3 255/70R18 117S
Anvelopa iarna Continental ContiWinterContact TS 830 P 305/40R20 112V
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Continental ContiWinterContact TS 830 P 305/40R20 112V
Anvelopa vara Continental CrossContact RX 255/40R21 102V
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Continental CrossContact RX 255/40R21 102V
Anvelopa vara Dunlop SPORT MAXX RACE 2 295/30R20 101Y
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Dunlop SPORT MAXX RACE 2 295/30R20 101Y
Anvelopa vara Continental CrossContact ATR 275/40R20 106W
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Continental CrossContact ATR 275/40R20 106W
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 285/45R20 112V
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Michelin CROSSCLIMATE2 A/W 285/45R20 112V
Anvelopa vara Michelin PILOT SPORT 4 S 295/35R21 107Y
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Michelin PILOT SPORT 4 S 295/35R21 107Y
Anvelopa allseason PIRELLI SCORPION ZERO ALL SEASON 285/45R22 114Y
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PIRELLI SCORPION ZERO ALL SEASON 285/45R22 114Y
Anvelopa iarna YOKOHAMA BluEarth*Winter V905 325/30R21 108V
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YOKOHAMA BluEarth*Iarna V905 325/30R21 108V
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE 3 275/45R21 110T
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Goodyear ULTRAGRIP PERFORMANCE 3 275/45R21 110T
Anvelopa iarna Continental WinterContact TS 850 P 255/65R19 114V
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Continental WinterContact TS 850 P 255/65R19 114V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.