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Anvelopa iarna GOODYEAR UG PERF SUV G1 255/55R19 111H
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GOODYEAR UG PERF SUV G1 255/55R19 111H
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 245/40R19 98W
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BRIDGESTONE BLIZZAK 6 ENLITEN 245/40R19 98W
Anvelopa allseason Michelin CROSSCLIMATE 3 235/45R19 99Y
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Michelin CROSSCLIMATE 3 235/45R19 99Y
Anvelopa iarna DUNLOP WINTER SPT 5 SUV 255/55R20 110V
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DUNLOP WINTER SPT 5 SUV 255/55R20 110V
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R20 110W
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BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R20 110W
Anvelopa allseason CONTINENTAL AllSeasonContact 2 255/55R20 110Y
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CONTINENTAL AllSeasonContact 2 255/55R20 110Y
Anvelopa allseason Michelin CROSSCLIMATE 2 245/45R19 102V
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Michelin CROSSCLIMATE 2 245/45R19 102V
Anvelopa allseason Continental AllSeasonContact 2 255/50R20 109V
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Continental AllSeasonContact 2 255/50R20 109V
Anvelopa allseason Continental AllSeasonContact 2 255/40R20 101T
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Continental AllSeasonContact 2 255/40R20 101T
Anvelopa allseason Continental AllSeasonContact 2 275/35R20 102Y
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Continental AllSeasonContact 2 275/35R20 102Y
Anvelopa vara Michelin PILOT SPORT EV 235/55R20 105Y
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Michelin PILOT SPORT EV 235/55R20 105Y
Anvelopa allseason PIRELLI SCORPION ZERO ALL SEASON 265/40R22 106Y
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PIRELLI SCORPION ZERO ALL SEASON 265/40R22 106Y
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R19 111W
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BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R19 111W
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 225/40R20 94V
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HANKOOK W330 WiNter i*cept evo3 225/40R20 94V
Anvelopa All season GOODYEAR VEC 4SEASONS G3 285/45R20 112V
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GOODYEAR VEC 4SEASONS G3 285/45R20 112V
Anvelopa allseason Continental AllSeasonContact 2 275/40R18 103Y
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Continental AllSeasonContact 2 275/40R18 103Y
Anvelopa Vara BRIDGESTONE TURANZA T005 275/40R20 102Y
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BRIDGESTONE TURANZA T005 275/40R20 102Y
Anvelopa iarna PIRELLI P ZERO WINTER 245/45R19 102H
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PIRELLI P ZERO WINTER 245/45R19 102H
Anvelopa vara GOODYEAR EAG F1 ASY 3 275/40R18 99Y
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GOODYEAR EAG F1 ASY 3 275/40R18 99Y
Anvelopa iarna Bridgestone BLIZZAK 6 275/55R19 111W
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Bridgestone BLIZZAK 6 275/55R19 111W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.