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Anvelopa vara HANKOOK K435 Kinergy eco2 175/70R14 84T
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Anvelopa iarna Goodyear ULTRA GRIP 9+ 175/65R15 84T
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Anvelopa allseason FIRESTONE MULTISEASON GEN02 175/65R15 88H
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Anvelopa allseason HANKOOK H750 Kinergy 4S2 175/65R15 84H
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Anvelopa vara Continental ContiEcoContact 3 175/65R13 80T
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Anvelopa vara DUNLOP SP FASTRESPONSE 175/65R15 84H
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Anvelopa vara Barum BRAVURIS 5HM 175/80R14 88T
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Anvelopa vara GOODYEAR EFFIGRIP COMPACT 2 175/65R14 82T
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Anvelopa allseason Continental AllSeasonContact 175/65R14 82T
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Anvelopa allseason PIRELLI CINTURATO ALL SEASON PLUS 175/65R14 82T
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Anvelopa iarna HANKOOK W462 Winter i*cept RS3 175/60R15 81H
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Anvelopa allseason Continental AllSeasonContact 175/65R14 86H
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Anvelopa allseason Firestone MULTISEASON2 175/70R14 88T
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Anvelopa allseason HANKOOK H750 Kinergy 4S2 175/70R14 88T
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Anvelopa iarna FIRESTONE VANHAWK 2 WINTER 175/65R14C 90/88T
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Anvelopa allseason Goodyear VECTOR 4SEASONS GEN-2 175/70R13 82T
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Anvelopa vara Continental ContiEcoContact 3 175/80R14 88H
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Anvelopa vara MATADOR Hectorra Van 175/70R14C 95/93T
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Anvelopa allseason HANKOOK H750 Kinergy 4S2 175/55R15 77T
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Anvelopa vara HANKOOK RA18 Vantra LT 175/70R14C 95/93T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.