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Anvelopa vara GOODYEAR EFFIGRIP CARGO 2 225/75R16C 118R
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GOODYEAR EFFIGRIP CARGO 2 225/75R16C 118R
Anvelopa allseason Michelin CROSSCLIMATE 3 235/45R18 94W
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Michelin CROSSCLIMATE 3 235/45R18 94W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 235/40R19 96Y
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GOODYEAR VEC 4SEASONS G3 235/40R19 96Y
Anvelopa vara PIRELLI SCORPION VERDE 255/50R19 103W
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PIRELLI SCORPION VERDE 255/50R19 103W
Anvelopa allseason Michelin CROSSCLIMATE 3 225/45R18 95Y
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Michelin CROSSCLIMATE 3 225/45R18 95Y
Anvelopa vara Continental VancoContact 2 225/60R16C 105H
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Continental VancoContact 2 225/60R16C 105H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 225/50R18 99V
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CONTINENTAL WinterContact TS 860 S 225/50R18 99V
Anvelopa iarna Continental WinterContact TS 870 P 235/45R18 94V
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Continental WinterContact TS 870 P 235/45R18 94V
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 225/60R18 104H
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BRIDGESTONE BLIZZAK LM001 225/60R18 104H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 215/45R17 91H
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CONTINENTAL WinterContact TS 860 S 215/45R17 91H
Anvelopa allseason Continental AllSeasonContact 2 255/35R19 96Y
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Continental AllSeasonContact 2 255/35R19 96Y
Anvelopa allseason Michelin CROSSCLIMATE 3 245/35R18 92Y
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Michelin CROSSCLIMATE 3 245/35R18 92Y
Anvelopa allseason HANKOOK H750 Kinergy 4S2 235/45R19 99W
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HANKOOK H750 Kinergy 4S2 235/45R19 99W
Anvelopa allseason UNIROYAL AllSeasonExpert 3 235/45R19 99W
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UNIROYAL AllSeasonExpert 3 235/45R19 99W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 255/35R19 96Y
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GOODYEAR VEC 4SEASONS G3 255/35R19 96Y
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE + SUV 215/65R17 103V
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Goodyear ULTRAGRIP PERFORMANCE + SUV 215/65R17 103V
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 255/40R18 99V
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BRIDGESTONE BLIZZAK 6 ENLITEN 255/40R18 99V
Anvelopa iarna GOODYEAR UG PERF+ 275/40R22 107V XL
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GOODYEAR UG PERF+ 275/40R22 107V XL
Anvelopa Iarna PIRELLI CINTURATO WINTER 3 195/60R18 96H
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PIRELLI CINTURATO WINTER 3 195/60R18 96H
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 225/55R17 97H
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PIRELLI WINTER SOTTOZERO 3 225/55R17 97H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.