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Anvelopa vara Michelin PILOT SPORT 4 S 225/40R19 93Y
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Michelin PILOT SPORT 4 S 225/40R19 93Y
Anvelopa vara Michelin LATITUDE TOUR HP 255/50R19 103V
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Michelin LATITUDE TOUR HP 255/50R19 103V
Anvelopa allseason Michelin CROSSCLIMATE 2 255/40R19 100Y
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Michelin CROSSCLIMATE 2 255/40R19 100Y
Anvelopa iarna Continental WinterContact TS 870 P 235/55R19 105V
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Continental WinterContact TS 870 P 235/55R19 105V
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 DRIVEGUAR 255/35R19 96Y
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Bridgestone TURANZA ALL SEASON 6 DRIVEGUAR 255/35R19 96Y
Anvelopa vara Michelin PILOT SPORT 4 S 225/40R19 93Y
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Michelin PILOT SPORT 4 S 225/40R19 93Y
Anvelopa iarna Continental WinterContact TS 870 P 235/55R19 105H
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Continental WinterContact TS 870 P 235/55R19 105H
Anvelopa iarna Continental WinterContact TS 870 P 255/40R19 100V
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Continental WinterContact TS 870 P 255/40R19 100V
Anvelopa Vara CONTINENTAL ContiSportContact 5 255/50R19 107W
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CONTINENTAL ContiSportContact 5 255/50R19 107W
Anvelopa vara Bridgestone POTENZA S001 275/40R19 101Y
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Bridgestone POTENZA S001 275/40R19 101Y
Anvelopa allseason Michelin CROSSCLIMATE 2 235/45R19 99Y
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Michelin CROSSCLIMATE 2 235/45R19 99Y
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 255/50R19 107T
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CONTINENTAL WinterContact TS 870 P 255/50R19 107T
Anvelopa Vara BRIDGESTONE POTENZA S001 245/45R19 98Y
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BRIDGESTONE POTENZA S001 245/45R19 98Y
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE 3 225/35R19 88W
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Goodyear ULTRAGRIP PERFORMANCE 3 225/35R19 88W
Anvelopa vara Continental EcoContact 6 Q 235/45R19 99V
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Continental EcoContact 6 Q 235/45R19 99V
Anvelopa vara Goodyear EAGLE F1 (ASYMMETRIC) 3 275/35R19 100Y
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Goodyear EAGLE F1 (ASYMMETRIC) 3 275/35R19 100Y
Anvelopa vara Michelin PILOT SPORT EV 235/45R19 99W
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Michelin PILOT SPORT EV 235/45R19 99W
Anvelopa allseason Continental AllSeasonContact 2 235/45R19 99W
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Continental AllSeasonContact 2 235/45R19 99W
Anvelopa allseason Michelin CROSSCLIMATE 2 245/45R19 102Y
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Michelin CROSSCLIMATE 2 245/45R19 102Y
Anvelopa vara Michelin PRIMACY 5 ENERGY 255/45R19 104W
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Michelin PRIMACY 5 ENERGY 255/45R19 104W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.