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Anvelopa iarna PIRELLI W.SOTTOZERO S.II 235/55R18 104H
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PIRELLI W.SOTTOZERO S.II 235/55R18 104H
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 245/50R19 105V
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BRIDGESTONE BLIZZAK LM001 245/50R19 105V
Anvelopa vara GOODYEAR EAG F1 ASY 3 245/45R19 102Y
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GOODYEAR EAG F1 ASY 3 245/45R19 102Y
Anvelopa allseason Michelin CROSSCLIMATE 3 235/65R18 110V
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Michelin CROSSCLIMATE 3 235/65R18 110V
Anvelopa vara CONTINENTAL ContiSportContact 5 255/50R19 103W
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CONTINENTAL ContiSportContact 5 255/50R19 103W
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 245/50R18 100H
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BRIDGESTONE BLIZZAK LM001 245/50R18 100H
Anvelopa vara Michelin E PRIMACY 275/40R19 105Y
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Michelin E PRIMACY 275/40R19 105Y
Anvelopa iarna DUNLOP WINTER SPT 5 245/35R19 93W
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DUNLOP WINTER SPT 5 245/35R19 93W
Anvelopa vara MICHELIN PRIMACY 4 255/40R19 100W XL
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MICHELIN PRIMACY 4 255/40R19 100W XL
Anvelopa vara BRIDGESTONE ALENZA 001 255/50R20 109H XL
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BRIDGESTONE ALENZA 001 255/50R20 109H XL
Anvelopa vara PIRELLI SCORPION VERDE 255/50R19 107W
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PIRELLI SCORPION VERDE 255/50R19 107W
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 225/50R18 95H
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BRIDGESTONE BLIZZAK LM001 225/50R18 95H
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 225/50R18 95H
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PIRELLI WINTER SOTTOZERO 3 225/50R18 95H
Anvelopa vara CONTINENTAL ECOCONTACT 6 Q 235/45R21 101T
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CONTINENTAL ECOCONTACT 6 Q 235/45R21 101T
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/45R18 94V
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CONTINENTAL WinterContact TS 870 P 235/45R18 94V
Anvelopa vara CONTINENTAL ContiSportContact 5 275/40R20 106W
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CONTINENTAL ContiSportContact 5 275/40R20 106W
Anvelopa iarna PIRELLI SCORPION WINTER 255/40R22 103H
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PIRELLI SCORPION WINTER 255/40R22 103H
Anvelopa allseason CONTINENTAL AllSeasonContact 255/45R19 100T
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CONTINENTAL AllSeasonContact 255/45R19 100T
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 215/55R18 95T
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BRIDGESTONE BLIZZAK LM001 215/55R18 95T
Anvelopa allseason Continental AllSeasonContact 2 255/45R19 104Y
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Continental AllSeasonContact 2 255/45R19 104Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.