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Anvelopa vara YOKOHAMA ADVAN SPORT V105 235/40R19 92Y
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YOKOHAMA ADVAN SPORT V105 235/40R19 92Y
Anvelopa Vara FIRESTONE ROADHAWK 2 225/45R19 96Y
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FIRESTONE ROADHAWK 2 225/45R19 96Y
Anvelopa Iarna YOKOHAMA WY01 215/60R16C 103/101T
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YOKOHAMA WY01 215/60R16C 103/101T
Anvelopa Vara PIRELLI CINTURATO (C3) 225/60R18 104W
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PIRELLI CINTURATO (C3) 225/60R18 104W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 225/45R18 95W XL
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GOODYEAR VEC 4SEASONS G3 225/45R18 95W XL
Anvelopa Vara BRIDGESTONE DUELER H/P SPORT 235/55R19 101V
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BRIDGESTONE DUELER H/P SPORT 235/55R19 101V
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 225/60R17 99H
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YOKOHAMA BluEarth*Iarna V906 225/60R17 99H
Anvelopa vara CONTINENTAL PremiumContact 7 215/50R18 92V
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CONTINENTAL PremiumContact 7 215/50R18 92V
Anvelopa allseason Continental AllSeasonContact 2 205/55R19 97V
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Continental AllSeasonContact 2 205/55R19 97V
Anvelopa allseason Continental AllSeasonContact 2 225/60R18 104W
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Continental AllSeasonContact 2 225/60R18 104W
Anvelopa vara Michelin PILOT SPORT 4 195/45R17 85W
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Michelin PILOT SPORT 4 195/45R17 85W
Anvelopa iarna FIRESTONE WINTERHAWK 4 255/60R18 112V
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FIRESTONE WINTERHAWK 4 255/60R18 112V
Anvelopa Vara CONTINENTAL EcoContact 6 235/55R18 100V
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CONTINENTAL EcoContact 6 235/55R18 100V
Anvelopa allseason Continental AllSeasonContact 2 175/60R18 85H
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Continental AllSeasonContact 2 175/60R18 85H
Anvelopa vara CONTINENTAL EcoContact 6 235/55R18 100V
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CONTINENTAL EcoContact 6 235/55R18 100V
Anvelopa Vara MICHELIN E PRIMACY 255/50R19 107V
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MICHELIN E PRIMACY 255/50R19 107V
Anvelopa vara Michelin PILOT SPORT 3 245/40R18 97Y
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Michelin PILOT SPORT 3 245/40R18 97Y
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 DRIVEGUARD 225/50R17 98V
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BRIDGESTONE TURANZA ALL SEASON 6 DRIVEGUARD 225/50R17 98V
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 DRIVEGUARD 205/60R16 96V
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BRIDGESTONE TURANZA ALL SEASON 6 DRIVEGUARD 205/60R16 96V
Anvelopa vara Continental PREMIUMCONTACT 6 215/55R18 95H
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Continental PREMIUMCONTACT 6 215/55R18 95H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
