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Anvelopa vara Barum BRAVURIS 5HM 225/50R16 92Y
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Anvelopa allseason Continental AllSeasonContact 2 175/65R15 88H
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Anvelopa vara CONTINENTAL CrossContact ATR 255/70R17 112T
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Anvelopa vara LAUFENN LK03 Z FIT EQ 215/45R18 89Y
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Anvelopa vara BRIDGESTONE TURANZA T005 205/55R16 91V
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Anvelopa vara NANKANG NS-2R 195/45R16 84V
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Anvelopa vara DUNLOP GRANDTREK AT5 225/65R17 102H
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Anvelopa vara LAUFENN LK01 S FIT EQ+ 235/55R18 100V
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Anvelopa vara Continental PremiumContact 7 225/45R17 91Y
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Anvelopa vara MATADOR Hectorra Van 205/65R16C 107/105T
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Anvelopa iarna Michelin ALPIN 7 195/65R15 95T
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Anvelopa allseason HANKOOK H750 Kinergy 4S2 205/70R15 96T
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Anvelopa Vara MATADOR Hectorra Van 215/65R16C 109/107T
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Anvelopa vara NANKANG NS-2R 205/55R16 94W
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Anvelopa allseason DEBICA NAVIGATOR 3 205/55R17 95V
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Anvelopa vara DUNLOP SPT BLURESPONSE 205/60R16 92H
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Anvelopa iarna GOODYEAR UG PERF 3 205/60R16 96H
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Anvelopa allseason DUNLOP ALL SEASON 2 195/55R16 91V
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Anvelopa Vara FIRESTONE ROADHAWK 2 205/55R17 95V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.