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Anvelopa vara CONTINENTAL PremiumContact 7 215/55R17 94V
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CONTINENTAL PremiumContact 7 215/55R17 94V
Anvelopa Vara BRIDGESTONE POTENZA SPORT 235/40R18 95Y
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BRIDGESTONE POTENZA SPORT 235/40R18 95Y
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 235/60R18 107V
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BRIDGESTONE BLIZZAK 6 ENLITEN 235/60R18 107V
Anvelopa allseason PIRELLI CINTURATO ALL SEASON SF3 215/55R18 99V
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PIRELLI CINTURATO ALL SEASON SF3 215/55R18 99V
Anvelopa vara Pirelli PZERO 205/45R17 88Y
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Pirelli PZERO 205/45R17 88Y
Anvelopa vara Continental UltraContact 185/60R16 86H
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Continental UltraContact 185/60R16 86H
Anvelopa iarna Continental WinterContact TS 870 195/45R16 83H
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Continental WinterContact TS 870 195/45R16 83H
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 225/55R17 101W
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BRIDGESTONE TURANZA ALL SEASON 6 225/55R17 101W
Anvelopa vara HANKOOK K127A Ventus S1 evo3 SUV 235/65R19 109V
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HANKOOK K127A Ventus S1 evo3 SUV 235/65R19 109V
Anvelopa vara YOKOHAMA ADVAN SPORT V105 235/65R19 109V
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YOKOHAMA ADVAN SPORT V105 235/65R19 109V
Anvelopa iarna MATADOR MP93 Nordicca 235/40R19 96V
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MATADOR MP93 Nordicca 235/40R19 96V
Anvelopa vara YOKOHAMA BluEarth-GT AE51 235/40R19 96W
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YOKOHAMA BluEarth-GT AE51 235/40R19 96W
Anvelopa vara FULDA SPORTCONTROL 2 235/40R19 96Y
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FULDA SPORTCONTROL 2 235/40R19 96Y
Anvelopa vara Barum BRAVURIS 5HM 275/45R19 108Y
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Barum BRAVURIS 5HM 275/45R19 108Y
Anvelopa iarna Michelin ALPIN 7 215/65R16 98H
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Michelin ALPIN 7 215/65R16 98H
Anvelopa vara PIRELLI P-ZERO (PZ4) 235/55R18 100V
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PIRELLI P-ZERO (PZ4) 235/55R18 100V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 215/65R16 102H
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CONTINENTAL WinterContact TS 870 P 215/65R16 102H
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 215/70R16 100H
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BRIDGESTONE TURANZA ALL SEASON 6 215/70R16 100H
Anvelopa vara KUMHO HP71 235/55R20 102H
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KUMHO HP71 235/55R20 102H
Anvelopa allseason CONTINENTAL VanContact A/S Ultra 205/75R16C 110/108R
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CONTINENTAL VanContact A/S Ultra 205/75R16C 110/108R
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
