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Anvelopa iarna FULDA KRI CONTROL SUV 275/40R20 106V
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FULDA KRI CONTROL SUV 275/40R20 106V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 225/60R17 99H
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CONTINENTAL WinterContact TS 870 P 225/60R17 99H
Anvelopa iarna Continental WinterContact TS 870 P 235/55R19 101T
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Continental WinterContact TS 870 P 235/55R19 101T
Anvelopa iarna BRIDGESTONE BLIZZAK LM25 4X4 255/50R19 107V
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BRIDGESTONE BLIZZAK LM25 4X4 255/50R19 107V
Anvelopa iarna Continental WinterContact TS 870 P 235/55R19 101T
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Continental WinterContact TS 870 P 235/55R19 101T
Anvelopa iarna Pirelli CINTURATO WINTER 2 235/45R18 94V
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Pirelli CINTURATO WINTER 2 235/45R18 94V
Anvelopa iarna PIRELLI SCORPION WINTER 255/50R19 107V
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PIRELLI SCORPION WINTER 255/50R19 107V
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 225/50R18 99H
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PIRELLI WINTER SOTTOZERO 3 225/50R18 99H
Anvelopa iarna Michelin ALPIN 7 215/50R19 93T
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Michelin ALPIN 7 215/50R19 93T
Anvelopa iarna CONTINENTAL WINTER CONTACT TS870 P 245/50R19 105V
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CONTINENTAL WINTER CONTACT TS870 P 245/50R19 105V
Anvelopa iarna GOODYEAR UG PERF+ 235/60R20 108H
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GOODYEAR UG PERF+ 235/60R20 108H
Anvelopa iarna Pirelli WINTER SOTTOZERO 3 235/45R18 94V
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Pirelli WINTER SOTTOZERO 3 235/45R18 94V
Anvelopa iarna Michelin ALPIN 7 225/65R17 106H
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Michelin ALPIN 7 225/65R17 106H
Anvelopa iarna GOODYEAR UG PERF G1 245/45R17 99H
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GOODYEAR UG PERF G1 245/45R17 99H
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 245/35R19 93W
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HANKOOK W330 WiNter i*cept evo3 245/35R19 93W
Anvelopa iarna GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
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GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
Anvelopa iarna Michelin ALPIN 7 215/60R18 98H
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Michelin ALPIN 7 215/60R18 98H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 225/60R18 104H
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CONTINENTAL WinterContact TS 860 S 225/60R18 104H
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 275/45R20 110V
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YOKOHAMA BluEarth*Iarna V906 SUV 275/45R20 110V
Anvelopa iarna GOODYEAR UG CARGO 215/60R17C 109T
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GOODYEAR UG CARGO 215/60R17C 109T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
