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Anvelopa iarna Continental WinterContact TS 870 215/45R17 91V
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Continental WinterContact TS 870 215/45R17 91V
Anvelopa iarna Continental WinterContact TS 870 P 215/55R18 99V
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Continental WinterContact TS 870 P 215/55R18 99V
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 235/50R20 104T
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GOODYEAR VEC 4SEASONS G3 SUV 235/50R20 104T
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 225/60R17 99H
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PIRELLI WINTER SOTTOZERO 3 225/60R17 99H
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 225/65R17 102T
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CONTINENTAL WinterContact TS 870 P 225/65R17 102T
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/40R18 95V
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CONTINENTAL WinterContact TS 870 P 235/40R18 95V
Anvelopa iarna Michelin ALPIN 6 215/50R19 93T
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Michelin ALPIN 6 215/50R19 93T
Anvelopa iarna CONTINENTAL VAN CONTACT WINTER 235/65R16C 121/119R
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CONTINENTAL VAN CONTACT WINTER 235/65R16C 121/119R
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 245/45R17 99V
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BRIDGESTONE BLIZZAK 6 ENLITEN 245/45R17 99V
Anvelopa allseason Michelin CROSSCLIMATE 2 225/50R16 92Y
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Michelin CROSSCLIMATE 2 225/50R16 92Y
Anvelopa vara Continental ContiPremiumContact 2 225/60R16 102V
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Continental ContiPremiumContact 2 225/60R16 102V
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 235/50R19 103V
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Michelin CROSSCLIMATE 2 SUV 235/50R19 103V
Anvelopa iarna Continental WinterContact TS 860 S 225/55R18 102H
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Continental WinterContact TS 860 S 225/55R18 102H
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 255/45R19 104W
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HANKOOK W330 WiNter i*cept evo3 255/45R19 104W
Anvelopa iarna Continental WinterContact TS 850 P 215/50R19 93T
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Continental WinterContact TS 850 P 215/50R19 93T
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 205/60R18 99H
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CONTINENTAL WinterContact TS 860 S 205/60R18 99H
Anvelopa iarna CONTINENTAL WINTER CONTACT TS870 P FR 225/65R17 102H
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CONTINENTAL WINTER CONTACT TS870 P FR 225/65R17 102H
Anvelopa iarna Pirelli CINTURATO WINTER 2 215/45R17 91W
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Pirelli CINTURATO WINTER 2 215/45R17 91W
Anvelopa iarna HANKOOK W330A WiNter i*cept evo3 X 265/55R19 109V
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HANKOOK W330A WiNter i*cept evo3 X 265/55R19 109V
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 255/50R20 109W
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YOKOHAMA BluEarth-4S AW21 255/50R20 109W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.