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Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 275/40R18 103V
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HANKOOK W330 WiNter i*cept evo3 275/40R18 103V
Anvelopa Iarna YOKOHAMA ADVAN WINTER V907 255/40R20 101W
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YOKOHAMA ADVAN WINTER V907 255/40R20 101W
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 285/40R20 108V
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YOKOHAMA BluEarth*Iarna V906 285/40R20 108V
Anvelopa iarna Michelin ALPIN 7 235/50R18 101V
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Michelin ALPIN 7 235/50R18 101V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 255/50R19 107V
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Michelin PILOT ALPIN 5 SUV 255/50R19 107V
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 235/40R19 96V
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PIRELLI WINTER SOTTOZERO 3 235/40R19 96V
Anvelopa iarna Continental WinterContact TS 870 P 225/50R18 99V
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Continental WinterContact TS 870 P 225/50R18 99V
Anvelopa iarna Michelin ALPIN 7 225/50R18 99V
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Michelin ALPIN 7 225/50R18 99V
Anvelopa iarna Michelin PILOT ALPIN PA4 245/50R18 100H
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Michelin PILOT ALPIN PA4 245/50R18 100H
Anvelopa iarna GOODYEAR UG PERFORMANCE + FP 295/40R20 110V XL
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GOODYEAR UG PERFORMANCE + FP 295/40R20 110V XL
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 245/50R19 105V
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Michelin PILOT ALPIN 5 SUV 245/50R19 105V
Anvelopa iarna Michelin PILOT ALPIN 5 235/55R17 103V
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Michelin PILOT ALPIN 5 235/55R17 103V
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 275/40R22 107V
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YOKOHAMA BluEarth*Iarna V906 275/40R22 107V
Anvelopa Iarna CONTINENTAL VanContact Winter 225/75R16C 121/120R
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CONTINENTAL VanContact Iarna 225/75R16C 121/120R
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/65R18 110H
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CONTINENTAL WinterContact TS 870 P 235/65R18 110H
Anvelopa iarna GOODYEAR UG PERF+ 235/50R20 104T XL
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GOODYEAR UG PERF+ 235/50R20 104T XL
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 255/40R19 100V
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CONTINENTAL WinterContact TS 870 P 255/40R19 100V
Anvelopa iarna Michelin PILOT ALPIN 5 225/55R18 102V
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Michelin PILOT ALPIN 5 225/55R18 102V
Anvelopa Iarna HANKOOK W320B Winter i*cept evo2 255/45R19 104V
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HANKOOK W320B Iarna i*cept evo2 255/45R19 104V
Anvelopa iarna MICHELIN AGILIS ALPIN 225/75R16C 121/120R
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MICHELIN AGILIS ALPIN 225/75R16C 121/120R
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.