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Anvelopa vara YOKOHAMA ADVAN SPORT V105 255/35R21 98Y
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YOKOHAMA ADVAN SPORT V105 255/35R21 98Y
Anvelopa iarna CONTINENTAL ContiWinterContact TS 830 P 205/45R17 88V
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CONTINENTAL ContiWinterContact TS 830 P 205/45R17 88V
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 235/45R20 100W
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YOKOHAMA BluEarth-4S AW21 235/45R20 100W
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/60R18 109V
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Michelin CROSSCLIMATE2 A/W 245/60R18 109V
Anvelopa vara CONTINENTAL SPORT CONTACT 5P MO 235/40R20 96Y XL
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CONTINENTAL SPORT CONTACT 5P MO 235/40R20 96Y XL
Anvelopa vara YOKOHAMA GEOLANDAR X-CV G057 265/40R22 106W
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YOKOHAMA GEOLANDAR X-CV G057 265/40R22 106W
Anvelopa vara Continental CrossContact ATR 245/65R17 111H
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Continental CrossContact ATR 245/65R17 111H
Anvelopa vara PIRELLI P ZERO 255/40R20 101W
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PIRELLI P ZERO 255/40R20 101W
Anvelopa vara CONTINENTAL SportContact 7 245/35R19 93Y
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CONTINENTAL SportContact 7 245/35R19 93Y
Anvelopa iarna Continental ContiWinterContact TS 830 P 235/40R18 95V
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Continental ContiWinterContact TS 830 P 235/40R18 95V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 205/65R16 95H
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Michelin CROSSCLIMATE2 A/W 205/65R16 95H
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
Anvelopa allseason Bfgoodrich TRAIL-TERRAIN T/A 235/65R17 108T
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Bfgoodrich TRAIL-TERRAIN T/A 235/65R17 108T
Anvelopa iarna HANKOOK W330 WiNter i*cept evo3 245/35R19 93W
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HANKOOK W330 WiNter i*cept evo3 245/35R19 93W
Anvelopa iarna GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
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GOODYEAR ULTRA GRIP + SUV 255/60R17 106H
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 225/60R18 104H
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CONTINENTAL WinterContact TS 860 S 225/60R18 104H
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/55R19 107V
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Michelin CROSSCLIMATE2 A/W 245/55R19 107V
Anvelopa vara GOODYEAR EXCELLENCE 275/40R19 101Y
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GOODYEAR EXCELLENCE 275/40R19 101Y
Anvelopa vara YOKOHAMA ADVAN SPORT V105 265/55R19 109W
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YOKOHAMA ADVAN SPORT V105 265/55R19 109W
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 245/50R18 100H
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PIRELLI WINTER SOTTOZERO 3 245/50R18 100H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.