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Anvelopa vara CONTINENTAL PremiumContact 6 255/60R18 112V
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CONTINENTAL PremiumContact 6 255/60R18 112V
Anvelopa vara BRIDGESTONE DUELER ALL TERRAIN A/T002 225/60R17 103H
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BRIDGESTONE DUELER ALL TERRAIN A/T002 225/60R17 103H
Anvelopa iarna Continental ContiWinterContact TS 830 P 215/60R17 96H
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Continental ContiWinterContact TS 830 P 215/60R17 96H
Anvelopa allseason CONTINENTAL AllSeasonContact 225/60R17 103V
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CONTINENTAL AllSeasonContact 225/60R17 103V
Anvelopa Iarna GOODYEAR UG PERF+ 235/60R18 103T
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GOODYEAR UG PERF+ 235/60R18 103T
Anvelopa vara CONTINENTAL PremiumContact 7 235/60R18 107V
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CONTINENTAL PremiumContact 7 235/60R18 107V
Anvelopa vara CONTINENTAL ContiEcoContact 5 235/60R18 107V
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CONTINENTAL ContiEcoContact 5 235/60R18 107V
Anvelopa allseason MICHELIN CROSSCLIMATE 3 195/60R18 96H
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MICHELIN CROSSCLIMATE 3 195/60R18 96H
Anvelopa vara CONTINENTAL 4x4Contact 255/60R17 106H
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CONTINENTAL 4x4Contact 255/60R17 106H
Anvelopa allseason Continental AllSeasonContact 2 235/60R18 107W
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Continental AllSeasonContact 2 235/60R18 107W
Anvelopa iarna Continental ContiWinterContact TS 830 P 225/60R16 98H
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Continental ContiWinterContact TS 830 P 225/60R16 98H
Anvelopa allseason YOKOHAMA GEOLANDAR A/T G015 275/60R18 113H
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YOKOHAMA GEOLANDAR A/T G015 275/60R18 113H
Anvelopa allseason Michelin CROSSCLIMATE 3 225/60R17 99V
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Michelin CROSSCLIMATE 3 225/60R17 99V
Anvelopa vara Goodyear EAGLE F1 (ASYMMETRIC) SUV AT 235/60R18 107V
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Goodyear EAGLE F1 (ASYMMETRIC) SUV AT 235/60R18 107V
Anvelopa allseason PIRELLI CINTURATO ALL SEASON SF3 215/60R16 99V
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PIRELLI CINTURATO ALL SEASON SF3 215/60R16 99V
Anvelopa vara Continental ContiSportContact 5 255/60R18 108Y
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Continental ContiSportContact 5 255/60R18 108Y
Anvelopa Iarna PIRELLI SCORPION WINTER 235/60R18 103H
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PIRELLI SCORPION WINTER 235/60R18 103H
Anvelopa allseason Michelin CROSSCLIMATE 3 235/60R18 103V
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Michelin CROSSCLIMATE 3 235/60R18 103V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 235/60R17 102H
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Michelin CROSSCLIMATE2 A/W 235/60R17 102H
Anvelopa allseason Michelin CROSSCLIMATE 3 225/60R18 104W
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Michelin CROSSCLIMATE 3 225/60R18 104W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.