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Anvelopa allseason CONTINENTAL AllSeasonContact 245/45R18 96W
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CONTINENTAL AllSeasonContact 245/45R18 96W
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE + 245/50R18 104V
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Goodyear ULTRAGRIP PERFORMANCE + 245/50R18 104V
Anvelopa iarna Barum POLARIS 6 245/45R19 102V
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Barum POLARIS 6 245/45R19 102V
Anvelopa Vara BRIDGESTONE — 245/35R20 95Y
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BRIDGESTONE — 245/35R20 95Y
Anvelopa vara HANKOOK K127B Ventus S1 evo3 245/45R19 98Y
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HANKOOK K127B Ventus S1 evo3 245/45R19 98Y
Anvelopa vara CONTINENTAL SportContact 7 245/45R19 102Y
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CONTINENTAL SportContact 7 245/45R19 102Y
Anvelopa allseason Michelin CROSSCLIMATE 3 SPORT 245/45R18 100Y
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Michelin CROSSCLIMATE 3 SPORT 245/45R18 100Y
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
Anvelopa vara Bridgestone TURANZA T005 245/45R19 102H
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Bridgestone TURANZA T005 245/45R19 102H
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/60R18 109V
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Michelin CROSSCLIMATE2 A/W 245/60R18 109V
Anvelopa vara Continental CrossContact ATR 245/65R17 111H
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Continental CrossContact ATR 245/65R17 111H
Anvelopa All season PIRELLI SCORPION ALL SEASON SF3 245/45R19 102Y
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PIRELLI SCORPION ALL SEASON SF3 245/45R19 102Y
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 245/45R19 102W
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GOODYEAR VEC 4SEASONS G3 245/45R19 102W
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 245/45R17 99V
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PIRELLI WINTER SOTTOZERO 3 245/45R17 99V
Anvelopa vara CONTINENTAL SportContact 7 245/35R19 93Y
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CONTINENTAL SportContact 7 245/35R19 93Y
Anvelopa vara PIRELLI P ZERO (J) (KS) 245/45R19 102Y XL
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PIRELLI P ZERO (J) (KS) 245/45R19 102Y XL
Anvelopa iarna CONTINENTAL WinterContact TS 850 P 245/45R18 96V
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CONTINENTAL WinterContact TS 850 P 245/45R18 96V
Anvelopa vara CONTINENTAL PremiumContact 6 245/40R19 98Y
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CONTINENTAL PremiumContact 6 245/40R19 98Y
Anvelopa vara HANKOOK K127B Ventus S1 evo3 245/40R20 99Y
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HANKOOK K127B Ventus S1 evo3 245/40R20 99Y
Anvelopa allseason Michelin CROSSCLIMATE 3 245/50R18 100W
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Michelin CROSSCLIMATE 3 245/50R18 100W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.