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Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 255/35R18 94Y
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BRIDGESTONE TURANZA ALL SEASON 6 255/35R18 94Y
Anvelopa allseason PIRELLI CINTURATO ALL SEASON SF3 235/45R18 98Y
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PIRELLI CINTURATO ALL SEASON SF3 235/45R18 98Y
Anvelopa allseason YOKOHAMA GEOLANDAR CV 4S G061 265/50R19 110V
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YOKOHAMA GEOLANDAR CV 4S G061 265/50R19 110V
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 235/60R18 103V
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Michelin CROSSCLIMATE 2 SUV 235/60R18 103V
Anvelopa allseason Continental AllSeasonContact 2 235/55R17 103Y
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Continental AllSeasonContact 2 235/55R17 103Y
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 225/55R16 99W
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GOODYEAR VEC 4SEASONS G3 225/55R16 99W
Anvelopa allseason Michelin CROSSCLIMATE 2 215/50R19 93T
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Michelin CROSSCLIMATE 2 215/50R19 93T
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 235/55R19 105W
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Michelin CROSSCLIMATE 2 SUV 235/55R19 105W
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 235/55R19 101T
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Michelin CROSSCLIMATE 2 SUV 235/55R19 101T
Anvelopa allseason CONTINENTAL AllSeasonContact 2 225/45R18 95Y
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CONTINENTAL AllSeasonContact 2 225/45R18 95Y
Anvelopa allseason Continental ContiContact TS 815 215/60R16 95V
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Continental ContiContact TS 815 215/60R16 95V
Anvelopa allseason Continental AllSeasonContact 2 195/55R18 93H
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Continental AllSeasonContact 2 195/55R18 93H
Anvelopa allseason Continental AllSeasonContact 2 235/50R18 101V
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Continental AllSeasonContact 2 235/50R18 101V
Anvelopa allseason Michelin CROSSCLIMATE 2 215/55R17 98W
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Michelin CROSSCLIMATE 2 215/55R17 98W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 245/45R17 99Y
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GOODYEAR VEC 4SEASONS G3 245/45R17 99Y
Anvelopa allseason Michelin CROSSCLIMATE 2 235/55R17 103Y
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Michelin CROSSCLIMATE 2 235/55R17 103Y
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 245/65R17 111H
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Michelin CROSSCLIMATE 2 SUV 245/65R17 111H
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 255/60R18 112V
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Michelin CROSSCLIMATE 2 SUV 255/60R18 112V
Anvelopa allseason Continental CrossContact LX Sport 225/60R17 99H
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Continental CrossContact LX Sport 225/60R17 99H
Anvelopa allseason Michelin CROSSCLIMATE 2 255/65R17 110H
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Michelin CROSSCLIMATE 2 255/65R17 110H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.