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Anvelopa allseason GOODYEAR VEC 4SEASONS G3 205/55R17 95V
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GOODYEAR VEC 4SEASONS G3 205/55R17 95V
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 215/60R17 100V
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GOODYEAR VEC 4SEASONS G3 SUV 215/60R17 100V
Anvelopa allseason DUNLOP ALL SEASON 2 235/55R17 103W
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DUNLOP ALL SEASON 2 235/55R17 103W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 235/55R18 100V
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GOODYEAR VEC 4SEASONS G3 235/55R18 100V
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 245/40R18 97Y
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Bridgestone TURANZA ALL SEASON 6 245/40R18 97Y
Anvelopa allseason YOKOHAMA GEOLANDAR CV 4S G061 225/55R19 99V
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YOKOHAMA GEOLANDAR CV 4S G061 225/55R19 99V
Anvelopa All Season CONTINENTAL AllSeasonContact 2 235/55R18 104V
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CONTINENTAL AllSeasonContact 2 235/55R18 104V
Anvelopa allseason Michelin CROSSCLIMATE 2 215/65R16 98H
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Michelin CROSSCLIMATE 2 215/65R16 98H
Anvelopa allseason FULDA MULTICONTROL 225/60R16 102V
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FULDA MULTICONTROL 225/60R16 102V
Anvelopa allseason Continental AllSeasonContact 2 225/65R17 106V
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Continental AllSeasonContact 2 225/65R17 106V
Anvelopa allseason Continental AllSeasonContact 2 225/40R18 92Y
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Continental AllSeasonContact 2 225/40R18 92Y
Anvelopa allseason GOODYEAR VEC 4SEASONS 225/50R17 98V
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GOODYEAR VEC 4SEASONS 225/50R17 98V
Anvelopa allseason Michelin CROSSCLIMATE 2 215/45R17 91Y
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Michelin CROSSCLIMATE 2 215/45R17 91Y
Anvelopa allseason Pirelli CINTURATO (C3) 225/65R17 106V
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Pirelli CINTURATO (C3) 225/65R17 106V
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 215/60R18 102H
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GOODYEAR VEC 4SEASONS G3 215/60R18 102H
Anvelopa allseason Goodyear VECTOR 4SEASONS GEN-2 195/55R16 87H
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Goodyear VECTOR 4SEASONS GEN-2 195/55R16 87H
Anvelopa allseason Continental AllSeasonContact 2 185/50R16 81H
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Continental AllSeasonContact 2 185/50R16 81H
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 255/60R18 112V
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Bridgestone TURANZA ALL SEASON 6 255/60R18 112V
Anvelopa allseason Kleber QUADRAXER SUV 255/50R19 107Y
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Kleber QUADRAXER SUV 255/50R19 107Y
Anvelopa allseason YOKOHAMA GEOLANDAR A/T G015 225/60R17 99H
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YOKOHAMA GEOLANDAR A/T G015 225/60R17 99H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.