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MichelinMichelin 291- Minerva 2
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Anvelopa vara HANKOOK RA33 Dynapro HP2 235/60R18 103V
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Anvelopa vara BRIDGESTONE ALENZA 001 225/60R18 104W XL
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Anvelopa Vara YOKOHAMA GEOLANDAR CV G058 235/60R16 100V
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Anvelopa vara Firestone ROADHAWK 2 225/60R16 98Y
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Anvelopa allseason PIRELLI SCORPION VERDE ALL SEASON 235/60R18 103H
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Anvelopa iarna BRIDGESTONE BLIZZAK LM005 215/60R16 99H
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Anvelopa allseason Continental AllSeasonContact 2 205/60R16 96H
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Anvelopa vara CONTINENTAL EcoContact 6 215/60R17 96H
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Anvelopa iarna Michelin ALPIN 7 195/60R16 89T
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Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 215/60R17 100V
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Anvelopa allseason FULDA MULTICONTROL 225/60R16 102V
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Anvelopa iarna GOODYEAR UG PERF G1 205/60R16 96H
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Anvelopa vara BRIDGESTONE DUELER H/T 687 235/60R16 100H
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Anvelopa Iarna PIRELLI POWERGY WINTER 215/60R17 100V
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Anvelopa iarna FIRESTONE WINTERHAWK 4 225/60R18 104V
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Anvelopa vara UNIROYAL RainExpert 5 225/60R18 100V
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Anvelopa vara Bridgestone TURANZA 6 255/60R18 112V
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Anvelopa allseason GOODYEAR VEC 4SEASONS G3 215/60R18 102H
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Anvelopa vara GOODYEAR EAG F1 ASY 3 SUV 255/60R18 112H
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 255/60R18 112V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.