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Anvelopa iarna BRIDGESTONE BLIZZAK LM005 255/55R20 110V
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BRIDGESTONE BLIZZAK LM005 255/55R20 110V
Anvelopa allseason Bfgoodrich ALL-TERRAIN T/A KO2 255/55R18 109R
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Bfgoodrich ALL-TERRAIN T/A KO2 255/55R18 109R
Anvelopa allseason Bridgestone EXEDRA G852 200/55R16 77H
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Bridgestone EXEDRA G852 200/55R16 77H
Anvelopa vara Continental PREMIUMCONTACT 6 255/55R20 110V
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Continental PREMIUMCONTACT 6 255/55R20 110V
Anvelopa iarna Continental VancoWinter 2 225/55R17C 109T
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Continental VancoWinter 2 225/55R17C 109T
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 235/55R20 105V
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CONTINENTAL WinterContact TS 870 P 235/55R20 105V
Anvelopa iarna PIRELLI SCORPION WINTER 255/55R19 111H
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PIRELLI SCORPION WINTER 255/55R19 111H
Anvelopa allseason Dunlop RACER D212 190/55R17 75W
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Dunlop RACER D212 190/55R17 75W
Anvelopa vara CONTINENTAL CrossContact ATR 255/55R19 111V
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CONTINENTAL CrossContact ATR 255/55R19 111V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 265/55R19 113H
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Michelin PILOT ALPIN 5 SUV 265/55R19 113H
Anvelopa iarna GOODYEAR UG PERF G1 235/55R20 105V
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GOODYEAR UG PERF G1 235/55R20 105V
Anvelopa allseason Michelin PRIMACY A/S 255/55R20 110V
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Michelin PRIMACY A/S 255/55R20 110V
Anvelopa allseason Michelin CROSSCLIMATE 3 SPORT 255/55R20 110Y
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Michelin CROSSCLIMATE 3 SPORT 255/55R20 110Y
Anvelopa vara Pirelli P-ZERO (PZ4) 255/55R20 110Y
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Pirelli P-ZERO (PZ4) 255/55R20 110Y
Anvelopa allseason Continental VanContact Camper 255/55R18C 120R
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Continental VanContact Camper 255/55R18C 120R
Anvelopa allseason Bridgestone BATTLAX T31 REAR 180/55R17 73W
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Bridgestone BATTLAX T31 REAR 180/55R17 73W
Anvelopa vara Continental CrossContact UHP 235/55R20 102W
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Continental CrossContact UHP 235/55R20 102W
Anvelopa iarna MICHELIN LATITUDE ALPIN LA2 255/55R19 111V
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MICHELIN LATITUDE ALPIN LA2 255/55R19 111V
Anvelopa iarna CONTINENTAL WinterContact TS 860 S 275/55R20 117V
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CONTINENTAL WinterContact TS 860 S 275/55R20 117V
Anvelopa vara Bfgoodrich TRAIL-TERRAIN T/A 275/55R20 113T
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Bfgoodrich TRAIL-TERRAIN T/A 275/55R20 113T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.