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BRIDGESTONE BLIZZAK LM001 235/55R18 100H
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Michelin PRIMACY 5 235/55R18 104W
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Michelin CROSSCLIMATE 3 SPORT 205/40R18 86Y
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MICHELIN PILOT SPORT 4 245/35R18 92Y
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Michelin CROSSCLIMATE 3 265/60R18 110H
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Continental WinterContact TS 870 P 215/55R18 99V
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Continental ContiEcoContact 5 245/45R18 96W
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CONTINENTAL WinterContact TS 870 P 235/40R18 95V
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PIRELLI P ZERO (MO) 265/35R18 97Y XL
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.