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Anvelopa iarna Pirelli WINTER SOTTOZERO 3 235/40R18 95V
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Pirelli WINTER SOTTOZERO 3 235/40R18 95V
Anvelopa Vara BRIDGESTONE TURANZA 6 235/65R18 106H
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BRIDGESTONE TURANZA 6 235/65R18 106H
Anvelopa Vara CONTINENTAL EcoContact 6 245/45R18 96W
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CONTINENTAL EcoContact 6 245/45R18 96W
Anvelopa allseason Michelin CROSSCLIMATE 3 235/45R18 94W
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Michelin CROSSCLIMATE 3 235/45R18 94W
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 255/55R18 109W
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GOODYEAR VEC 4SEASONS G3 255/55R18 109W
Anvelopa allseason Michelin LATITUDE TOUR HP 235/60R18 107V
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Michelin LATITUDE TOUR HP 235/60R18 107V
Anvelopa iarna Continental WinterContact TS 850 P 255/50R18 106V
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Continental WinterContact TS 850 P 255/50R18 106V
Anvelopa allseason PIRELLI SCORPION ALL SEASON SF2 245/60R18 109H XL
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PIRELLI SCORPION ALL SEASON SF2 245/60R18 109H XL
Anvelopa allseason Michelin CROSSCLIMATE 2 SUV 215/50R18 92W
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Michelin CROSSCLIMATE 2 SUV 215/50R18 92W
Anvelopa vara MICHELIN PILOT SPORT 5 255/35R18 94Y
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MICHELIN PILOT SPORT 5 255/35R18 94Y
Anvelopa allseason Michelin CROSSCLIMATE 2 245/45R18 96Y
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Michelin CROSSCLIMATE 2 245/45R18 96Y
Anvelopa allseason Michelin CROSSCLIMATE 3 235/50R18 101Y
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Michelin CROSSCLIMATE 3 235/50R18 101Y
Anvelopa vara CONTINENTAL 4x4Contact 265/60R18 110H
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CONTINENTAL 4x4Contact 265/60R18 110H
Anvelopa Vara BRIDGESTONE POTENZA S001 245/35R18 92Y
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BRIDGESTONE POTENZA S001 245/35R18 92Y
Anvelopa iarna Continental CONTIWINTERCONTACT TS 830 P 255/55R18 105V
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Continental CONTIWINTERCONTACT TS 830 P 255/55R18 105V
Anvelopa allseason Michelin CROSSCLIMATE 2 205/40R18 86W
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Michelin CROSSCLIMATE 2 205/40R18 86W
Anvelopa iarna Bridgestone BLIZZAK 6 245/45R18 100V
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Bridgestone BLIZZAK 6 245/45R18 100V
Anvelopa vara Michelin PRIMACY 5 ENERGY 235/60R18 107V
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Michelin PRIMACY 5 ENERGY 235/60R18 107V
Anvelopa allseason Michelin CROSSCLIMATE 3 225/45R18 95Y
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Michelin CROSSCLIMATE 3 225/45R18 95Y
Anvelopa vara Michelin PRIMACY 5 235/50R18 97W
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Michelin PRIMACY 5 235/50R18 97W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.