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Pirelli WINTER SOTTOZERO 3 225/50R17 98H
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Michelin CROSSCLIMATE 2 225/55R16 99W
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Michelin CROSSCLIMATE 2 225/60R16 102W
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CONTINENTAL PremiumContact 7 225/45R19 96Y
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Continental WinterContact TS 850 P 225/50R17 98H
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Continental VancoContact 2 225/60R16C 105H
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HANKOOK K127B Ventus S1 evo3 225/45R19 92W
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Michelin CROSSCLIMATE 2 225/55R16 95W
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Goodyear ULTRAGRIP CARGO 225/65R16C 112T
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Michelin PRIMACY 4+ 225/55R16 99Y
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GOODYEAR VEC 4SEASONS G2 225/45R19 96W
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Michelin PRIMACY 3 225/55R17 97W
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Bridgestone TURANZA ALL SEASON 6 225/45R19 96W
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GOODYEAR EFFIGRIP CARGO 2 225/75R16C 118R
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Michelin PILOT ALPIN 5 SUV 225/60R17 103H
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Bridgestone TURANZA ALL SEASON 6 225/40R19 93Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.