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Anvelopa vara PIRELLI P-ZERO (PZ4) 245/45R18 100Y
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PIRELLI P-ZERO (PZ4) 245/45R18 100Y
Anvelopa allseason Hankook ION FLEXCLIMATE SUV IL01A 215/50R18 96V
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Hankook ION FLEXCLIMATE SUV IL01A 215/50R18 96V
Anvelopa allseason Michelin CROSSCLIMATE 3 235/60R18 103V
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Michelin CROSSCLIMATE 3 235/60R18 103V
Anvelopa iarna GOODYEAR UG PERF G1 245/40R18 97V
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GOODYEAR UG PERF G1 245/40R18 97V
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R18 109V
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BRIDGESTONE BLIZZAK 6 ENLITEN 255/55R18 109V
Anvelopa Vara YOKOHAMA ADVAN Sport V107 265/35R18 97Y
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YOKOHAMA ADVAN Sport V107 265/35R18 97Y
Anvelopa vara Hankook Ventus S1 evo3 K127 255/50R18 106Y
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Hankook Ventus S1 evo3 K127 255/50R18 106Y
Anvelopa iarna UNIROYAL WinterExpert 235/55R18 104V
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UNIROYAL WinterExpert 235/55R18 104V
Anvelopa allseason CONTINENTAL AllSeasonContact 2 225/45R18 95Y
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CONTINENTAL AllSeasonContact 2 225/45R18 95Y
Anvelopa allseason Continental AllSeasonContact 255/55R18 109V
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Continental AllSeasonContact 255/55R18 109V
Anvelopa iarna PIRELLI POWERGY WINTER 235/55R18 104H
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PIRELLI POWERGY WINTER 235/55R18 104H
Anvelopa vara Pirelli P-ZERO (PZ4) 245/40R18 97Y
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Pirelli P-ZERO (PZ4) 245/40R18 97Y
Anvelopa allseason Continental AllSeasonContact 2 195/55R18 93H
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Continental AllSeasonContact 2 195/55R18 93H
Anvelopa allseason Continental AllSeasonContact 2 235/50R18 101V
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Continental AllSeasonContact 2 235/50R18 101V
Anvelopa Vara CONTINENTAL UltraContact 255/55R18 109Y
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CONTINENTAL UltraContact 255/55R18 109Y
Anvelopa vara Michelin PRIMACY 5 225/55R18 102V
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Michelin PRIMACY 5 225/55R18 102V
Anvelopa vara CONTINENTAL SportContact 7 255/35R18 94Y
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CONTINENTAL SportContact 7 255/35R18 94Y
Anvelopa vara Cooper Discoverer A/T3 Sport 265/60R18 110T
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Cooper Discoverer A/T3 Sport 265/60R18 110T
Anvelopa Vara BRIDGESTONE POTENZA S001 225/45R18 91W
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BRIDGESTONE POTENZA S001 225/45R18 91W
Anvelopa vara HANKOOK K127 Ventus S1 evo3 255/45R18 103Y
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HANKOOK K127 Ventus S1 evo3 255/45R18 103Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.