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Michelin AGILIS ALPIN 215/65R16C 109R
Anvelopa vara Continental ContiPremiumContact 2 215/60R16 95H
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Continental ContiPremiumContact 2 215/60R16 95H
Anvelopa iarna Michelin ALPIN 7 215/65R17 103H
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Michelin ALPIN 7 215/65R17 103H
Anvelopa allseason Michelin CROSSCLIMATE 2 215/45R18 93W
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Michelin CROSSCLIMATE 2 215/45R18 93W
Anvelopa iarna GOODYEAR UG PERF+ SUV 215/65R17 99V
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GOODYEAR UG PERF+ SUV 215/65R17 99V
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CONTINENTAL VanContact Eco 10PR 215/60R17C 109T
Anvelopa vara Michelin PRIMACY 3 ST 215/50R18 96W
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Michelin PRIMACY 3 ST 215/50R18 96W
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Michelin ALPIN 5 215/55R17 94V
Anvelopa iarna Michelin ALPIN 7 215/55R17 98V
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Michelin ALPIN 7 215/55R17 98V
Anvelopa vara Michelin PRIMACY 5 215/60R16 99V
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Michelin PRIMACY 5 215/60R16 99V
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Michelin E PRIMACY 215/50R19 93T
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Michelin PILOT SPORT 4 S 215/35R18 84Y
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Continental VanContact Iarna 215/65R15C 104T
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Continental VanContact 4Season 215/75R16C 113R
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Continental WinterContact TS 870 P 215/60R17 100V
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Continental VanContact 4Season 215/60R16C 103T
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Continental VanContact A/S Ultra 215/60R16C 103T
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Michelin ALPIN 6 215/40R17 87V
Anvelopa vara Continental VanContact Eco 215/75R16C 116R
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Continental VanContact Eco 215/75R16C 116R
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Michelin CROSSCLIMATE 3 215/50R18 92W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.