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Yokohama ADVAN SPORT V107 225/40R19 93Y
Anvelopa vara Goodyear EFFICIENTGRIP PERFORMANCE 225/55R17 101Y
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Goodyear EFFICIENTGRIP PERFORMANCE 225/55R17 101Y
Anvelopa iarna GOODYEAR UG CARGO 225/70R15C 112/110R
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GOODYEAR UG CARGO 225/70R15C 112/110R
Anvelopa iarna Continental WinterContact TS 870 225/45R17 94V
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Continental WinterContact TS 870 225/45R17 94V
Anvelopa allseason Pirelli POWERGY ALL SEASON SF 225/50R18 99W
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Pirelli POWERGY ALL SEASON SF 225/50R18 99W
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Michelin CROSSCLIMATE 3 225/55R18 98V
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Continental ContiPremiumContact 2 225/50R17 98H
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CONTINENTAL VanContact Eco 225/65R16C 112/110T
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 225/50R17 94H
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BRIDGESTONE BLIZZAK LM001 225/50R17 94H
Anvelopa vara PIRELLI CINTURATO (C3) 225/55R17 101Y
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PIRELLI CINTURATO (C3) 225/55R17 101Y
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Continental ContiSportContact 5 225/45R18 95Y
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BRIDGESTONE TURANZA 6 225/60R17 99V
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HANKOOK K117B Ventus S1 evo2 225/35R19 88Y
Anvelopa vara Michelin PRIMACY 4 225/50R17 98V
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Michelin PRIMACY 4 225/50R17 98V
Anvelopa vara Continental EcoContact 6 225/45R18 91W
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Continental EcoContact 6 225/45R18 91W
Anvelopa vara Barum Vanis 3 225/55R17C 109T
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Barum Vanis 3 225/55R17C 109T
Anvelopa allseason Michelin CROSSCLIMATE 2 225/55R17 101W
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Michelin CROSSCLIMATE 2 225/55R17 101W
Anvelopa iarna BRIDGESTONE BLIZZAK LM001 225/45R18 91H
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BRIDGESTONE BLIZZAK LM001 225/45R18 91H
Anvelopa allseason DUNLOP ECONODRIVE AS 225/55R17C 104/102H
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DUNLOP ECONODRIVE AS 225/55R17C 104/102H
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Bridgestone TURANZA ALL SEASON 6 DRIVEGUAR 225/55R18 102V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.