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LandsailLandsail 142- Laufenn 174
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MichelinMichelin 1237- Minerva 6
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Anvelopa allseason Michelin CROSSCLIMATE 3 195/55R16 87H
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Michelin CROSSCLIMATE 3 195/55R16 87H
Anvelopa allseason Continental AllSeasonContact 2 195/45R16 84V
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Continental AllSeasonContact 2 195/45R16 84V
Anvelopa allseason Continental AllSeasonContact 2 195/55R20 95H
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Continental AllSeasonContact 2 195/55R20 95H
Anvelopa allseason GOODYEAR VEC 4SEASONS CARGO 195/75R16C 107S
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GOODYEAR VEC 4SEASONS CARGO 195/75R16C 107S
Anvelopa iarna Dunlop WINTER 195/50R16 88H
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Dunlop WINTER 195/50R16 88H
Anvelopa vara Bridgestone TURANZA T005 195/55R16 91H
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Bridgestone TURANZA T005 195/55R16 91H
Anvelopa iarna Continental WinterContact TS 870 195/45R17 88Y
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Continental WinterContact TS 870 195/45R17 88Y
Anvelopa iarna Continental ContiWinterContact TS 830 P 195/65R16 92H
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Continental ContiWinterContact TS 830 P 195/65R16 92H
Anvelopa iarna Michelin ALPIN 7 195/45R17 81V
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Michelin ALPIN 7 195/45R17 81V
Anvelopa vara MICHELIN PRIMACY 3 195/60R16 89V
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MICHELIN PRIMACY 3 195/60R16 89V
Anvelopa allseason Michelin CROSSCLIMATE 2 195/45R16 84V
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Michelin CROSSCLIMATE 2 195/45R16 84V
Anvelopa iarna CONTINENTAL VanContact Winter 195/75R16C 107/105R
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CONTINENTAL VanContact Iarna 195/75R16C 107/105R
Anvelopa allseason HANKOOK H750 Kinergy 4S2 195/60R18 96H
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HANKOOK H750 Kinergy 4S2 195/60R18 96H
Anvelopa allseason Michelin CROSSCLIMATE 3 195/55R16 91H
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Michelin CROSSCLIMATE 3 195/55R16 91H
Anvelopa allseason Goodyear VECTOR 4SEASONS CARGO 195/80R14C 106S
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Goodyear VECTOR 4SEASONS CARGO 195/80R14C 106S
Anvelopa allseason Goodyear VECTOR 4SEASONS GEN-2 195/55R16 91V
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Goodyear VECTOR 4SEASONS GEN-2 195/55R16 91V
Anvelopa allseason Michelin CROSSCLIMATE 2 195/55R16 91V
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Michelin CROSSCLIMATE 2 195/55R16 91V
Anvelopa vara Goodyear EFFICIENTGRIP PERFORMANCE 2 195/55R16 87W
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Goodyear EFFICIENTGRIP PERFORMANCE 2 195/55R16 87W
Anvelopa iarna Michelin ALPIN 7 195/60R16 89T
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Michelin ALPIN 7 195/60R16 89T
Anvelopa iarna Continental WinterContact TS 870 195/65R16 95H
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Continental WinterContact TS 870 195/65R16 95H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.