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BRIDGESTONE TURANZA T005 245/45R18 96W
Anvelopa vara Michelin PRIMACY 5 245/45R18 96W
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Michelin PRIMACY 5 245/45R18 96W
Anvelopa iarna CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
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CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
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MICHELIN PRIMACY 3 245/55R17 102W
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YOKOHAMA ADVAN Sport V107* 245/50R19 105Y
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HANKOOK K127 Ventus S1 evo3 245/45R19 102Y
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MICHELIN PRIMACY 4 245/45R18 100Y
Anvelopa Iarna YOKOHAMA BluEarth*Winter V906 SUV 245/50R19 105V
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YOKOHAMA BluEarth*Iarna V906 SUV 245/50R19 105V
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Goodyear EAGLE F1 (ASYMMETRIC) 5 245/45R18 100Y
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PIRELLI P-ZERO (PZ4) SI 245/40R19 94W
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UNIROYAL AllSeasonExpert 3 245/45R19 102Y
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Michelin CROSSCLIMATE 2 SUV 245/65R17 111H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.