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Michelin CITY EXTRA 90/80R16 51S
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Bridgestone HOOP B01 90/90R12 44J
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215,73 leiDunlop SCOOTSMART 90/90R10 50J
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Michelin CITY GRIP 90/90R12 54P
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258,92 leiContinental CONTISCOOT 90/90R14 52S
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272,98 leiDunlop SCOOTSMART 90/80R14 49P
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Michelin CITY GRIP 2 90/80R16 51S
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.