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Anvelopa iarna LAUFENN LW31 i FIT+ 245/45R18 100V XL
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LAUFENN LW31 i FIT+ 245/45R18 100V XL
Anvelopa vara HANKOOK K117B Ventus S1 evo2 245/40R18 97Y XL
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HANKOOK K117B Ventus S1 evo2 245/40R18 97Y XL
Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE + 245/50R18 104V
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Goodyear ULTRAGRIP PERFORMANCE + 245/50R18 104V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/60R18 109V
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Michelin CROSSCLIMATE2 A/W 245/60R18 109V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/55R19 107V
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Michelin CROSSCLIMATE2 A/W 245/55R19 107V
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 245/50R19 105V
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Michelin PILOT ALPIN 5 SUV 245/50R19 105V
Anvelopa vara Michelin LATITUDE CROSS 245/70R17 114T
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Michelin LATITUDE CROSS 245/70R17 114T
Anvelopa iarna Continental WinterContact TS 860 S 245/45R19 102V
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Continental WinterContact TS 860 S 245/45R19 102V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/40R20 99W
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Michelin CROSSCLIMATE2 A/W 245/40R20 99W
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 245/50R20 105V
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Michelin CROSSCLIMATE2 A/W 245/50R20 105V
Anvelopa iarna Continental WinterContact TS 860 S 245/45R20 103V
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Continental WinterContact TS 860 S 245/45R20 103V
Anvelopa iarna Continental WinterContact TS 860 S 245/40R19 98V
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Continental WinterContact TS 860 S 245/40R19 98V
Anvelopa iarna Continental ContiWinterContact TS 830 P 245/30R20 90W
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Continental ContiWinterContact TS 830 P 245/30R20 90W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.