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Anvelopa iarna Bridgestone BLIZZAK LM-80 EVO 205/80R16 104T
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Bridgestone BLIZZAK LM-80 EVO 205/80R16 104T
Anvelopa allseason Goodyear VECTOR 4SEASONS CARGO 185/75R16 104R
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Goodyear VECTOR 4SEASONS CARGO 185/75R16 104R
Anvelopa vara Continental ContiCrossContact LX 2 265/70R16 112H
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Continental ContiCrossContact LX 2 265/70R16 112H
Anvelopa iarna Continental ContiWinterContact TS 830 P 225/60R16 98H
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Continental ContiWinterContact TS 830 P 225/60R16 98H
Anvelopa iarna CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
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CONTINENTAL WINTER CONTACT TS850 P SUV 245/70R16 107T
Anvelopa vara DUNLOP GRANDTREK AT5 275/70R16 114T
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DUNLOP GRANDTREK AT5 275/70R16 114T
Anvelopa iarna Continental WinterContact TS 860 205/50R16 87H
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Continental WinterContact TS 860 205/50R16 87H
Anvelopa vara Continental CrossContact ATR 255/70R16 111T
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Continental CrossContact ATR 255/70R16 111T
Anvelopa iarna Continental WinterContact TS 850 P 225/70R16 103H
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Continental WinterContact TS 850 P 225/70R16 103H
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 205/65R16 95H
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Michelin CROSSCLIMATE2 A/W 205/65R16 95H
Anvelopa vara Bfgoodrich TRAIL-TERRAIN T/A 265/70R16 112T
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Bfgoodrich TRAIL-TERRAIN T/A 265/70R16 112T
Anvelopa vara Bfgoodrich TRAIL-TERRAIN T/A 255/70R16 115T
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Bfgoodrich TRAIL-TERRAIN T/A 255/70R16 115T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.