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Anvelopa allseason Vredestein Comtrac 2 All Season+ 205/65R16C 107T
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Vredestein Comtrac 2 All Season+ 205/65R16C 107T
Anvelopa iarna HANKOOK RW12 Winter i*cept LV 205/65R16C 107/105T
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HANKOOK RW12 Iarna i*cept LV 205/65R16C 107/105T
Anvelopa iarna Firestone VANHAWK 2 WINTER 215/70R15C 109R
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Firestone VANHAWK 2 WINTER 215/70R15C 109R
Anvelopa allseason HANKOOK RA30 VanTRa ST AS2 195/60R16C 99/97H
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HANKOOK RA30 VanTRa ST AS2 195/60R16C 99/97H
Anvelopa vara CONTINENTAL SPORT CONTACT 6 265/40R19 102Y
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CONTINENTAL SPORT CONTACT 6 265/40R19 102Y
Anvelopa iarna UNIROYAL SNOW MAX 3 8PR 195/65R16C 104/102R
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UNIROYAL SNOW MAX 3 8PR 195/65R16C 104/102R
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 185/75R16C 104/102R
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YOKOHAMA BluEarth-Van All Season 185/75R16C 104/102R
Anvelopa vara Laufenn X FIT Van 4S LV71 215/75R16C 113R
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Laufenn X FIT Van 4S LV71 215/75R16C 113R
Anvelopa iarna UNIROYAL SNOW MAX 3 215/70R15C 109/107R
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UNIROYAL SNOW MAX 3 215/70R15C 109/107R
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 195/60R16C 99/97H
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YOKOHAMA BluEarth-Van All Season 195/60R16C 99/97H
Anvelopa vara Laufenn X FIT Van 4S LV71 225/65R16C 112R
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Laufenn X FIT Van 4S LV71 225/65R16C 112R
Anvelopa vara YOKOHAMA ADVAN Sport EV V108 225/55R19 103Y
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YOKOHAMA ADVAN Sport EV V108 225/55R19 103Y
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GOODYEAR DURAMAX G2 195/75R16C 107R
Anvelopa allseason HANKOOK RA30 Vantra ST AS2 205/75R16C 113/111R
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HANKOOK RA30 Vantra ST AS2 205/75R16C 113/111R
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 205/70R15C 106/104R
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YOKOHAMA BluEarth-Van All Season 205/70R15C 106/104R
Anvelopa iarna UNIROYAL SNOW MAX 3 225/65R16C 112/110R
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UNIROYAL SNOW MAX 3 225/65R16C 112/110R
Anvelopa iarna Viking WinTech Van 215/75R16C 113R
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Viking WinTech Van 215/75R16C 113R
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 215/65R15C 104/102T
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YOKOHAMA BluEarth-Van All Season 215/65R15C 104/102T
Anvelopa All season MOMO M-40 ALL SEASON SUV 255/45R19 104W
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MOMO M-40 ALL SEASON SUV 255/45R19 104W
Anvelopa allseason HANKOOK RA30 VanTRa ST AS2 205/75R16C 110/108R
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HANKOOK RA30 VanTRa ST AS2 205/75R16C 110/108R
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.